Your brand’s reputation reflects your business to the world.
A single smear can distort your whole image.
Online Reputation Management (ORM) helps in keep your reputation clean and clear.
However, there are common mistakes that can blur the reflection. We analyse a few pitfalls you need to stay away from:
Mistake #1: Ignoring Online Chatter
Not paying attention to what’s being said about your brand online is a storm brewing on the horizon.
👉🏻 Did you know that United Airlines faced a backlash when a passenger was forcibly removed from a flight, showcasing how not addressing negative sentiments quickly can escalate issues.
Mistake #2: Defensive Responses to Negative Reviews
A negative review isn’t a crisis, but a defensive response can be.
It’s essential to remember how a defensive reply to a negative review from a hotel owner went viral, painting the business in a poor light.
👉🏻 Always keep a professional and understanding tone while addressing grievances.
Show your willingness to resolve issues, it will calm the complaints and also reflect well on your brand.
Mistake #3: Inconsistent Brand Messaging
Consistency in brand messaging is key to building trust.
A brand that changes its stance frequently can confuse the audience, like when Gap received criticism for their inconsistent messaging during the 2020 BLM protests.
👉🏻 Use a uniform brand message across all online platforms.
Have well-defined brand guidelines and stick to them.
Mistake #4: Lack of Engagement
Not acknowledging praises or not engaging with your audience can come off as indifference.
👉🏻 Make it a habit to respond to all reviews and comments, thank your customers, and encourage further engagement.
Mistake #5: Not monitoring Employee Advocacy
Employees can be brand ambassadors, but without guidance, their advocacy can misfire.
The story of a Tesla employee’s negative comments about the company going public is a case in point.
👉🏻 Educate your team on the brand’s online reputation guidelines and monitor their public interactions related to the brand.
Mistake #6: Not using ORM Tools
Manually monitoring your brand’s online presence is not just tedious but highly ineffective.
👉🏻 Use ORM tools to automate mention monitoring and gain insightful analytics.
Buska, for example, can change how you manage your brand’s online reputation.
Ready to dodge these Mistakes and build a strong online reputation for your startup ?
Don’t wait. Start Now.
If you don’t know how to grow your online reputation, we listed 10 strategies for you 😊
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