{"id":1746,"date":"2024-02-10T22:50:06","date_gmt":"2024-02-10T21:50:06","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1746"},"modified":"2024-02-10T22:50:08","modified_gmt":"2024-02-10T21:50:08","slug":"3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/es\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/","title":{"rendered":"3 formas de aumentar la rentabilidad del gasto en marketing con la escucha social"},"content":{"rendered":"

Introducci\u00f3n:<\/h2>\n\n\n\n

Para los directores de crecimiento, una de las principales prioridades es maximizar el rendimiento de la inversi\u00f3n en marketing. Sin embargo, con presupuestos limitados e industrias m\u00e1s competitivas, obtener los mejores rendimientos es m\u00e1s dif\u00edcil que nunca. La tentaci\u00f3n puede ser simplemente invertir m\u00e1s dinero en campa\u00f1as con la esperanza de obtener resultados. Pero hay un enfoque m\u00e1s inteligente: utilizar la escucha social para comprender mejor a los clientes y gastar estrat\u00e9gicamente en iniciativas que valoren.<\/p>\n\n\n\n

Cuando lanzamos buska.io<\/a>hemos visto de primera mano c\u00f3mo las empresas aumentan el retorno de la inversi\u00f3n utilizando nuestra plataforma. La escucha social proporciona una visi\u00f3n en tiempo real de los deseos, las necesidades y los puntos de dolor que los clientes est\u00e1n discutiendo activamente. Con este conocimiento, los equipos de crecimiento pueden asegurarse de que cada d\u00f3lar se invierte en abordar las principales preocupaciones de los clientes y de la manera m\u00e1s impactante.<\/p>\n\n\n\n

Exploremos 3 formas de aumentar la rentabilidad del gasto en marketing con la escucha social:<\/p>\n\n\n\n

    \n
  1. Ajustar el gasto a los deseos y necesidades de los clientes<\/li>\n\n\n\n
  2. Optimizar las campa\u00f1as existentes para aumentar la conversi\u00f3n<\/li>\n\n\n\n
  3. Lanzar nuevas campa\u00f1as con m\u00e1s \u00e9xito<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    Alinear el gasto en marketing con los deseos y necesidades de los clientes<\/h2>\n\n\n\n

    Cuando los presupuestos de marketing son limitados, es crucial gastar en iniciativas que muevan la aguja para los clientes. Pero, a menudo, los responsables de marketing de crecimiento s\u00f3lo tienen una visi\u00f3n limitada de los temas m\u00e1s importantes. Pueden basarse en suposiciones o datos gen\u00e9ricos en lugar de comprender las necesidades reales de los clientes.<\/p>\n\n\n\n

    Aqu\u00ed es donde la escucha social y buska<\/a> marcan una gran diferencia. Mediante el seguimiento de las conversaciones relevantes en las plataformas sociales, nuestros usuarios obtienen una imagen clara de lo que resuena realmente entre su audiencia.
    Por ejemplo, una empresa de SaaS B2B que supon\u00eda que sus clientes quer\u00edan m\u00e1s funciones, se dio cuenta a trav\u00e9s de la escucha social de que los problemas relacionados con la implementaci\u00f3n y la falta de asistencia eran temas que se discut\u00edan con mucha m\u00e1s frecuencia.<\/p>\n\n\n\n

    Este conocimiento les llev\u00f3 a desviar 30% de su presupuesto de marketing de las promociones de nuevos productos a los recursos de \u00e9xito del cliente. Y lo que es m\u00e1s, los clientes potenciales en las conversaciones sobre los puntos d\u00e9biles de la implantaci\u00f3n se convirtieron en objetivos preparados para la venta<\/a> programas de divulgaci\u00f3n.
    Al atender las necesidades reales de los clientes, desencadenaron un ciclo positivo de mejora de la satisfacci\u00f3n, m\u00e1s renovaciones y aumento de las adquisiciones... sin aumentar los presupuestos<\/strong>. <\/p>\n\n\n\n

    Para las empresas centradas en el crecimiento, \u00bfno les gustar\u00eda saber exactamente d\u00f3nde gastar para obtener resultados como estos? La escucha social con Buska ofrece esas respuestas directamente de su audiencia.<\/p>\n\n\n\n

    Optimizar las campa\u00f1as existentes para aumentar el ROI<\/h2>\n\n\n\n

    Una vez que conozca las principales prioridades de su audiencia, el siguiente nivel es ajustar las campa\u00f1as que ya est\u00e1n en el mercado. Con la escucha social, los equipos de crecimiento pueden probar variaciones de forma proactiva para aumentar a\u00fan m\u00e1s las tasas de conversi\u00f3n.<\/p>\n\n\n\n

    Una empresa de software lanz\u00f3 una campa\u00f1a de correo electr\u00f3nico para promocionar una prueba gratuita. Pero la escucha social revel\u00f3 que los clientes potenciales estaban m\u00e1s interesados en la velocidad y la facilidad de configuraci\u00f3n. As\u00ed que hicieron una prueba A\/B, centrando el mensaje en una \"sencilla configuraci\u00f3n de 30 segundos\".<\/p>\n\n\n\n

    \u00bfLos resultados? Las conversiones de las pruebas aumentaron 18% en comparaci\u00f3n con el original. Extrapolando ese aumento a toda su base de clientes, representa un potencial de $100.000 m\u00e1s en ingresos cada a\u00f1o, pr\u00e1cticamente sin coste a\u00f1adido.<\/p>\n\n\n\n

    Buska<\/a> facilita la detecci\u00f3n de oportunidades de optimizaci\u00f3n en tiempo real. Los problemas pueden abordarse inmediatamente en lugar de semanas m\u00e1s tarde. Una marca B2C utiliza la monitorizaci\u00f3n en tiempo real para perfeccionar los mensajes de una promoci\u00f3n de vuelta al cole. Al o\u00edr a los padres hablar de las presiones de tiempo, pueden ajustar los anuncios para hacer hincapi\u00e9 en la rapidez y la comodidad, lo que conduce a un aumento de la demanda. 10% reducci\u00f3n de costes de adquisici\u00f3n<\/em>.<\/p>\n\n\n\n

    En bucle de retroalimentaci\u00f3n constante<\/a> de escucha social permite a los equipos de crecimiento optimizar el gasto en cada punto de contacto de la campa\u00f1a. Los peque\u00f1os ajustes se traducen en grandes diferencias. Los datos se aprovechan inmediatamente para la mejora continua.<\/p>\n\n\n\n

    \n\n\n\n

    Lanzar nuevas campa\u00f1as con m\u00e1s \u00e9xito<\/h2>\n\n\n\n

    Con la escucha social, los equipos de crecimiento no tienen que arriesgarse con ideas no probadas. Buska ofrece un campo de pruebas de bajo riesgo para evaluar conceptos directamente con los clientes antes de comprometer presupuestos importantes.<\/p>\n\n\n\n

    Imaginemos una empresa de software que quiere lanzar un nuevo producto pero no est\u00e1 segura de la demanda. Presentan la idea sutilmente en comunidades online espec\u00edficas para medir el inter\u00e9s. Los comentarios y comparticiones de publicaciones relacionadas revelan un gran entusiasmo.
    Tranquilos, dan luz verde al desarrollo y se lanzan con \u00e9xito. La escucha social ayud\u00f3 a validar r\u00e1pidamente el concepto con un coste m\u00ednimo.<\/p>\n\n\n\n

    El feedback de los usuarios es clave cuando se lanza algo nuevo, para encontrar el Product Market Fit.
    Aprovechar una herramienta de escucha social como     buska<\/a> puede ahorrar horas en la contrataci\u00f3n de usuarios y en las entrevistas con los mismos. Obtendr\u00e1 opiniones directas e imparciales de los usuarios en l\u00ednea.<\/p>\n\n\n\n

    Al calibrar las opiniones, prioridades y problemas de los clientes en las redes sociales, las empresas pueden aportar ideas, probarlas y mejorarlas antes de lanzarlas al mercado. No hay necesidad de aprender la lecci\u00f3n a base de costosos fracasos. La escucha social ofrece las pruebas de bajo riesgo y la informaci\u00f3n necesaria para dar luz verde s\u00f3lo a los conceptos con mayor potencial.<\/p>\n\n\n\n

    Conclusi\u00f3n<\/h2>\n\n\n\n

    En resumen, tanto si se trata de optimizar los esfuerzos actuales como de innovar otros nuevos, la escucha social est\u00e1 haciendo que cada d\u00f3lar invertido en marketing llegue m\u00e1s lejos para las empresas con vocaci\u00f3n de crecimiento. <\/p>\n\n\n\n

    \n\n\n\n

    Si le ha gustado este art\u00edculo, no deje de\u00a0visite nuestro Blog<\/a><\/strong>\u00a0para m\u00e1s informaci\u00f3n sobre Social Listening<\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Introducci\u00f3n: Para los directores de crecimiento, maximizar el ROI del gasto en marketing es una de las principales prioridades. Sin embargo, con presupuestos limitados e industrias m\u00e1s competitivas, obtener los mejores rendimientos es m\u00e1s desafiante....<\/p>","protected":false},"author":3,"featured_media":1747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,37],"tags":[],"class_list":{"0":"post-1746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-use-cases"},"yoast_head":"\n3 ways to boost R.O.I. from marketing spend with social listening - Blog Buska<\/title>\n<meta name=\"description\" content=\"buska can help Growth managers maximize their marketing. 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We detailed 3 ways to boost R.O.I. from marketing spend with social listening\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/es\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T21:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-10T21:50:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.15.45-A-detailed-and-colorful-LEGO-scene-depicts-a-growth-manager-in-an-office-setting-surrounded-by-stacks-of-bills-and-coins-to-illustrate-spending-a-lot.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"3 ways to boost R.O.I. from marketing spend with social listening\",\"datePublished\":\"2024-02-10T21:50:06+00:00\",\"dateModified\":\"2024-02-10T21:50:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\"},\"wordCount\":792,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.15.45-A-detailed-and-colorful-LEGO-scene-depicts-a-growth-manager-in-an-office-setting-surrounded-by-stacks-of-bills-and-coins-to-illustrate-spending-a-lot.webp\",\"articleSection\":[\"Marketing\",\"Use Cases\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\",\"url\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\",\"name\":\"3 ways to boost R.O.I. from marketing spend with social listening - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.15.45-A-detailed-and-colorful-LEGO-scene-depicts-a-growth-manager-in-an-office-setting-surrounded-by-stacks-of-bills-and-coins-to-illustrate-spending-a-lot.webp\",\"datePublished\":\"2024-02-10T21:50:06+00:00\",\"dateModified\":\"2024-02-10T21:50:08+00:00\",\"description\":\"buska can help Growth managers maximize their marketing. 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