{"id":1420,"date":"2023-11-21T11:51:59","date_gmt":"2023-11-21T10:51:59","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1420"},"modified":"2023-11-21T23:35:31","modified_gmt":"2023-11-21T22:35:31","slug":"10-ways-to-boost-startup-online-reputation","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/fr\/10-ways-to-boost-startup-online-reputation\/","title":{"rendered":"10 strat\u00e9gies pour am\u00e9liorer la r\u00e9putation en ligne de votre entreprise"},"content":{"rendered":"<div id=\"fws_69d47591f308a\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph -->Dans le monde d'aujourd'hui, la r\u00e9putation en ligne d'une startup peut avoir un impact significatif sur son succ\u00e8s.<br \/>Il est essentiel de comprendre comment g\u00e9rer et am\u00e9liorer efficacement cette pr\u00e9sence en ligne.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Voici 10 fa\u00e7ons de vous assurer que votre startup se forge une solide r\u00e9putation :<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">1. <strong><strong>\u00c9tablir une forte pr\u00e9sence dans les m\u00e9dias sociaux<\/strong><\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Choisissez des plateformes pertinentes pour votre public.<br \/>Postes constants.<br \/>Publier du contenu qui apporte une valeur ajout\u00e9e.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\ud83d\udc49\ud83c\udffb <em>Une enqu\u00eate a r\u00e9v\u00e9l\u00e9 que 91% des consommateurs visitent les m\u00e9dias sociaux d'une marque pour v\u00e9rifier leur contenu avant de faire un achat.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">2. <strong>Mise en \u0153uvre de l'\u00e9coute sociale<\/strong><\/h3>\n<div class=\"single-view-container\">\n<div>\n<div id=\"single-gif-container\">\n<div>\n<div class=\"Gif\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Utilisez des outils tels que <a href=\"https:\/\/www.buska.io\">buska<\/a> ou <em>Alertes Google<\/em> pour surveiller ce qui se dit sur votre marque.<br \/>Commencez \u00e0 suivre les mentions de votre entreprise en ligne.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffb Netflix utilise l'\u00e9coute sociale pour comprendre les sentiments des spectateurs et cr\u00e9er des strat\u00e9gies de contenu et de marketing en cons\u00e9quence.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1433\" src=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-150x150.gif\" alt=\"listen carefully to social media\" width=\"200\" height=\"200\" srcset=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-150x150.gif 150w, https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-300x300.gif 300w, https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-12x12.gif 12w, https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-140x140.gif 140w, https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-100x100.gif 100w, https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/listen-very-carefully-stan-marsh-350x350.gif 350w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<h3><span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">3. <\/span><strong style=\"color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Engagez-vous aupr\u00e8s de votre public<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->R\u00e9pondre rapidement aux commentaires, questions et critiques sur les m\u00e9dias sociaux et les plateformes d'\u00e9valuation.<br \/>N'h\u00e9sitez pas \u00e0 prendre en compte les commentaires des utilisateurs, m\u00eame s'ils sont n\u00e9gatifs.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffbA L'\u00e9tude de la Harvard Business Review a montr\u00e9 que le fait de r\u00e9pondre aux commentaires des clients entra\u00eene une augmentation de 12% des niveaux d'\u00e9valuation.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">4. <strong>Produire un contenu de haute qualit\u00e9<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u00c9laborer une strat\u00e9gie de contenu pour apporter de la valeur \u00e0 votre public :<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/p>\n<li>Cr\u00e9er des articles de blog sur votre secteur d'activit\u00e9<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Partager des infographies avec des donn\u00e9es pertinentes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>R\u00e9alisez des vid\u00e9os qui s'adressent \u00e0 vos utilisateurs cibles.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffb Saviez-vous que le blog de HubSpot, reconnu pour la qualit\u00e9 de son contenu, attire plus de 7 millions de visites chaque mois ? <\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">5. <strong>Mettre en \u0153uvre des pratiques de r\u00e9f\u00e9rencement efficaces<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Mettez r\u00e9guli\u00e8rement \u00e0 jour votre site web avec un contenu adapt\u00e9 au r\u00e9f\u00e9rencement et v\u00e9rifiez que vous offrez toujours une exp\u00e9rience conviviale.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffb<\/em> <em>Selon le <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>90,63% des pages n'obtiennent aucun trafic de recherche organique de Google, principalement en raison d'un mauvais r\u00e9f\u00e9rencement.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">6. <strong>Tirer parti du marketing d'influence<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Associez-vous \u00e0 des influenceurs qui correspondent \u00e0 vos valeurs et qui touchent un public plus large.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffb La strat\u00e9gie d'influence r\u00e9ussie de Daniel Wellington Watches a permis \u00e0 l'entreprise de faire passer son chiffre d'affaires de $15 millions \u00e0 $220 millions en l'espace de 3 ans.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">7. <strong>Moniteur des avis en ligne<\/strong><!-- \/wp:heading --><\/h3>\n<p><!-- wp:image {\"align\":\"center\",\"id\":1421,\"width\":\"390px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" class=\"wp-image-1421\" style=\"width: 390px; height: auto;\" src=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/kung-fu-panda-review.gif\" alt=\"\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph -->Vous devez encourager de mani\u00e8re proactive les clients satisfaits \u00e0 laisser des commentaires positifs.<br \/>Et vous devez r\u00e9pondre \u00e0 tout commentaire n\u00e9gatif de mani\u00e8re professionnelle.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffb Saviez-vous que 82% des consommateurs lisent aussi les avis en ligne sur les entreprises locales ?<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">8. <strong>Ne n\u00e9gligez pas le marketing par courrier \u00e9lectronique<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Cr\u00e9ez des campagnes d'e-mailing personnalis\u00e9es pour entretenir les contacts et maintenir l'int\u00e9r\u00eat de votre public.<br \/>Maintenez le lien avec vos prospects et vos clients gr\u00e2ce \u00e0 des contacts r\u00e9guliers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>\ud83d\udc49\ud83c\udffb <\/em> <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">Selon Campaign Monitor<\/a>Ainsi, pour chaque $1 d\u00e9pens\u00e9 en marketing par courriel, le rendement moyen est de $42.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">9. <strong>Surveiller les mentions de la marque<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Mettez en place des alertes Google ou utilisez buska pour suivre les mentions de votre marque sur le web.<br \/>Vous pouvez d\u00e9finir des notifications pour \u00eatre inform\u00e9 des nouvelles mentions en temps r\u00e9el. Vous disposerez ainsi d'un avantage ind\u00e9niable pour garder une longueur d'avance et vous engager plus efficacement aupr\u00e8s de votre public.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">10. <strong><strong>Collaborer avec d'autres marques<\/strong><\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->\u00c9tablir des partenariats avec des marques non concurrentes afin de co-cr\u00e9er du contenu ou d'offrir des services group\u00e9s.<br \/>Cela profitera aux deux entreprises et vous permettra d'acc\u00e9der \u00e0 un public plus large.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>\ud83d\udc49\ud83c\udffb <\/em> La collaboration entre Spotify et Uber a permis aux utilisateurs d'\u00e9couter leurs playlists pendant leur trajet, am\u00e9liorant ainsi l'exp\u00e9rience client pour les deux marques.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator --><\/p>\n<p><!-- wp:paragraph -->En int\u00e9grant ces strat\u00e9gies, vous d\u00e9velopperez la pr\u00e9sence en ligne de votre startup.<br \/>Mettez en \u0153uvre ces \u00e9tapes de mani\u00e8re coh\u00e9rente et vous obtiendrez :<\/p>\n<ul>\n<li><span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">plus de visibilit\u00e9,<\/span><\/li>\n<li>un meilleur classement dans les moteurs de recherche,<\/li>\n<li>un lien plus fort avec votre public<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph -->Au contraire, il y a certains pi\u00e8ges que vous devez \u00e9viter \u00e0 tout prix pour prot\u00e9ger votre r\u00e9putation en ligne.<\/p>\n<p>Ne vous inqui\u00e9tez pas, nous <a href=\"https:\/\/blog.buska.io\/fr\/6-online-reputation-management-mistakes\/\">6 erreurs courantes \u00e0 \u00e9viter<\/a>.<!-- \/wp:list --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Si vous avez appr\u00e9ci\u00e9 cet article, n'h\u00e9sitez pas \u00e0 le partager sur les m\u00e9dias sociaux :<\/em><\/p>\n<p><!-- \/wp:social-links --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- wp:social-links {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<ul class=\"wp-block-social-links\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-social-links\"><!-- wp:social-link {\"url\":\"https:\/\/www.linkedin.com\/company\/buskapp\",\"service\":\"linkedin\"} \/--><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-social-links\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-social-links\"><!-- wp:social-link {\"url\":\"https:\/\/www.linkedin.com\/company\/buskapp\",\"service\":\"linkedin\"} \/--><\/ul>\n<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"sharing-default-minimal\"><div class=\"nectar-social default\" data-position=\"left\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a class='facebook-share nectar-sharing' href='#' title='Partager cette information'>  <i class='fa fa-facebook'><\/i> <span class='social-text'>Partager<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Tweet this'> <i class='fa fa-twitter'><\/i> <span class='social-text'>Tweet<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Partager cette information'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Partager<\/span> <\/a><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La r\u00e9putation en ligne de votre startup peut avoir un impact significatif sur son succ\u00e8s.<br \/>\nIl est essentiel de comprendre comment g\u00e9rer et am\u00e9liorer efficacement cette pr\u00e9sence en ligne.<\/p>\n<p>Nous vous pr\u00e9sentons 10 fa\u00e7ons de vous assurer que votre startup se forge une solide r\u00e9putation :<\/p>","protected":false},"author":3,"featured_media":1450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,41,36],"tags":[],"class_list":{"0":"post-1420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-reputation","8":"category-seo","9":"category-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Strategies to boost your Startup&#039;s Online Reputation - Blog Buska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/fr\/10-ways-to-boost-startup-online-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Strategies to boost your Startup&#039;s Online Reputation - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Your startup\u2019s online reputation can significantly impact its success. 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