{"id":1498,"date":"2023-12-14T10:35:09","date_gmt":"2023-12-14T09:35:09","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1498"},"modified":"2023-12-14T10:35:09","modified_gmt":"2023-12-14T09:35:09","slug":"seo-and-orm-strategy-to-boost-startup","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/fr\/seo-and-orm-strategy-to-boost-startup\/","title":{"rendered":"R\u00e9f\u00e9rencement et r\u00e9putation en ligne : Une strat\u00e9gie gagnante pour votre startup"},"content":{"rendered":"<div id=\"fws_69efae888ef25\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Pour booster votre startup, il y a 2 \u00e9l\u00e9ments cl\u00e9s souvent n\u00e9glig\u00e9s, qui peuvent r\u00e9ellement faire la diff\u00e9rence. <a href=\"https:\/\/blog.buska.io\/fr\/10-ways-to-boost-startup-online-reputation\/\">votre succ\u00e8s en ligne : <\/a><\/p>\n<p><strong>Optimisation des moteurs de recherche (SEO) et gestion de la r\u00e9putation en ligne (ORM). <\/strong><\/p>\n<p>Pour toute startup d\u00e9sireuse de prosp\u00e9rer, il est essentiel de comprendre et d'exploiter ces outils.<br \/>\nNous vous montrerons comment am\u00e9liorer votre pr\u00e9sence num\u00e9rique, attirer plus de trafic et construire une image de marque positive pour votre startup. Nous allons nous plonger dans le vif du sujet.<\/p>\n<h2 class=\"wp-block-heading\"><strong><br \/>\n1. Am\u00e9liorez votre jeu gr\u00e2ce aux commentaires positifs :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Pourquoi c'est crucial :<\/strong><br \/>\nImaginez la situation : Votre startup re\u00e7oit des critiques \u00e9logieuses. Qu'est-ce que cela signifie ?<br \/>\nVous venez d'envoyer une invitation VIP aux moteurs de recherche en leur disant : \"Venez nous voir, nous sommes g\u00e9niaux !\".<br \/>\nLe r\u00e9sultat ? Une meilleure position dans les classements de recherche.<\/li>\n<li><strong>Mesures \u00e0 prendre :<\/strong><br \/>\nEncouragez vos clients satisfaits \u00e0 partager leur satisfaction en ligne, en particulier sur des plateformes telles que Google My Business et Yelp.<br \/>\nC'est une \u00e9vidence : plus d'avis positifs, plus de visibilit\u00e9.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/google-inbound-marketing-1.gif\" alt=\"\" class=\"wp-image-1500\" style=\"width:461px;height:auto\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>2. Cr\u00e9er un contenu qui r\u00e9sonne :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>La formule magique :<\/strong><br \/>\n<a href=\"https:\/\/www.everlane.com\/\">Everlane's<\/a> a raison.<br \/>\nIls utilisent leur blog pour pr\u00e9senter le c\u00f4t\u00e9 \u00e9thique de leur activit\u00e9. Il ne s'agit pas seulement de r\u00e9f\u00e9rencement ; il s'agit de raconter une histoire qui r\u00e9sonne.<\/li>\n<li><strong>Comment l'obtenir ?<\/strong><br \/>\nPartagez du contenu authentique et conforme aux valeurs de votre marque.<br \/>\nAjoutez-y des mots-cl\u00e9s pertinents pour que votre site soit plus facile \u00e0 d\u00e9couvrir.<br \/>\nN'oubliez pas qu'il s'agit d'un \u00e9quilibre d\u00e9licat entre l'information et la fid\u00e9lit\u00e9 \u00e0 votre marque.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>3. Transformez les commentaires n\u00e9gatifs en r\u00e9f\u00e9rencement positif :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Les mar\u00e9es montantes :<\/strong><br \/>\nBuffer a d\u00fb faire face \u00e0 des critiques concernant les changements de prix.<br \/>\nAu lieu de se cacher, ils se sont attaqu\u00e9s au probl\u00e8me de front, gagnant des points en mati\u00e8re de r\u00e9f\u00e9rencement et gagnant le respect pour leur transparence.<\/li>\n<li><strong>Votre guide :<\/strong><br \/>\nVous avez re\u00e7u une critique s\u00e9v\u00e8re ? R\u00e9pondez-y publiquement et de mani\u00e8re constructive.<br \/>\nC'est l'occasion d'augmenter le trafic organique et de montrer votre attachement \u00e0 la satisfaction du client.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>4. Les ondes positives entra\u00eenent plus de clics :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>L'effet d'entra\u00eenement :<\/strong><br \/>\nDes clients satisfaits sont synonymes d'un meilleur classement par \u00e9toiles, et devinez quoi ? Les internautes sont plus nombreux \u00e0 cliquer sur votre site.<br \/>\nC'est comme un \"high five\" virtuel pour votre entreprise.<\/li>\n<li><strong>Une d\u00e9cision intelligente :<\/strong><br \/>\nGardez un \u0153il sur ces commentaires.<br \/>\nR\u00e9pondre, s'engager et <a href=\"https:\/\/blog.buska.io\/fr\/10-ways-to-boost-startup-online-reputation\/\">maintenir ce sentiment positif<\/a>.<br \/>\nC'est un moyen s\u00fbr d'augmenter les taux de clics.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>5. Les m\u00e9dias sociaux : Votre ticket d'entr\u00e9e pour augmenter le trafic :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>L'exemple de The North Face :<\/strong><br \/>\nNorth Face <a href=\"https:\/\/blog.buska.io\/fr\/power-of-social-listening-for-startups\/\">strat\u00e9gie \u00e9cras\u00e9e en mati\u00e8re de m\u00e9dias sociaux<\/a> en novembre 2023.<br \/>\nLeur secret ?<br \/>\n\u00c9coute attentive des discussions en ligne et r\u00e9ponse cr\u00e9ative \u00e0 un mauvais commentaire.<\/li>\n<li><strong>Strat\u00e9gie gagnante :<\/strong><br \/>\nEngagez-vous aupr\u00e8s de votre public sur des plateformes telles que Twitter, Instagram et Facebook.<br \/>\nCr\u00e9ez un contenu qui leur donne envie d'en savoir plus, ce qui les conduira \u00e0 votre site web.<br \/>\nC'est un moyen simple mais efficace de stimuler votre r\u00e9f\u00e9rencement.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>6. Tirer parti des relations publiques pour obtenir des backlinks de qualit\u00e9 :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Pourquoi c'est important :<\/strong><br \/>\nLes bonnes relations publiques de Dropbox ont donn\u00e9 lieu \u00e0 des liens de qualit\u00e9 provenant de sites r\u00e9put\u00e9s, et c'est de l'or pour les moteurs de recherche.<\/li>\n<li><strong>Votre strat\u00e9gie :<\/strong><br \/>\nCr\u00e9ez des histoires qui font le buzz autour de votre startup.<br \/>\nQu'il s'agisse d'un produit r\u00e9volutionnaire ou d'une culture d'entreprise unique, faites-le savoir et observez les sites r\u00e9put\u00e9s qui renvoient vers vous.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Conclusion : La synergie du SEO et de l'ORM pour votre startup<\/strong><\/h2>\n<p> Il ne s'agit pas seulement de se frayer un chemin jusqu'\u00e0 l'\u00e9chelle du r\u00e9f\u00e9rencement ou de pirater sa r\u00e9putation en ligne.<br \/>\nIl s'agit d'aligner ces strat\u00e9gies pour pr\u00e9senter un profil num\u00e9rique coh\u00e9rent et attrayant.<\/p>\n<p>Commencez par les commentaires des clients - la base de votre pr\u00e9sence num\u00e9rique.<br \/>\nEnsuite, cr\u00e9ez un contenu authentique qui raconte votre histoire.<br \/>\nTraitez les commentaires, bons ou mauvais, avec gr\u00e2ce et transparence.<br \/>\nNe vous engagez pas sur les m\u00e9dias sociaux uniquement pour obtenir des likes, mais pour \u00e9tablir un v\u00e9ritable lien avec votre public.<br \/>\nEnfin, utilisez les relations publiques pour faire conna\u00eetre vos activit\u00e9s.<\/p>\n<p>En int\u00e9grant le r\u00e9f\u00e9rencement et l'ORM, vous construisez une marque qui trouve un \u00e9cho aupr\u00e8s de votre public.<\/p>\n<p>N'oubliez pas que votre pr\u00e9sence en ligne est votre premi\u00e8re impression et votre argumentaire.<br \/>\nFaites en sorte que cela compte !<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69efae888fbd7\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div id=\"fws_657aca06502b9\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p><em>Si vous avez appr\u00e9ci\u00e9 cet article, n'h\u00e9sitez pas \u00e0 le partager sur les m\u00e9dias sociaux :<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69efae889005c\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"sharing-default-minimal\"><div class=\"nectar-social default\" data-position=\"left\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a class='facebook-share nectar-sharing' href='#' title='Partager cette information'>  <i class='fa fa-facebook'><\/i> <span class='social-text'>Partager<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Tweet this'> <i class='fa fa-twitter'><\/i> <span class='social-text'>Tweet<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Partager cette information'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Partager<\/span> <\/a><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Pour booster votre startup, il y a 2 \u00e9l\u00e9ments cl\u00e9s souvent n\u00e9glig\u00e9s, qui peuvent r\u00e9ellement faire votre succ\u00e8s en ligne : L'optimisation des moteurs de recherche (SEO) et la gestion de la r\u00e9putation en ligne (ORM). Pour toute startup...","protected":false},"author":3,"featured_media":1499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,41],"tags":[],"class_list":{"0":"post-1498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-reputation","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska<\/title>\n<meta name=\"description\" content=\"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/fr\/seo-and-orm-strategy-to-boost-startup\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/fr\/seo-and-orm-strategy-to-boost-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T09:35:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"SEO and Online Reputation: A Winning Strategy for your Startup\",\"datePublished\":\"2023-12-14T09:35:09+00:00\",\"dateModified\":\"2023-12-14T09:35:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\"},\"wordCount\":1100,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\",\"articleSection\":[\"Online Reputation\",\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\",\"url\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\",\"name\":\"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\",\"datePublished\":\"2023-12-14T09:35:09+00:00\",\"dateModified\":\"2023-12-14T09:35:09+00:00\",\"description\":\"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\",\"width\":1024,\"height\":1024,\"caption\":\"Legos for SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.buska.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO and Online Reputation: A Winning Strategy for your Startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.buska.io\/#website\",\"url\":\"https:\/\/blog.buska.io\/\",\"name\":\"Buska Blog\",\"description\":\"Buska Blog - Monitor your online presence\",\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.buska.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.buska.io\/#organization\",\"name\":\"Buska Blog\",\"url\":\"https:\/\/blog.buska.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"width\":877,\"height\":237,\"caption\":\"Buska Blog\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Buska_io\",\"https:\/\/www.tiktok.com\/@buska.io\",\"https:\/\/www.linkedin.com\/company\/buskapp\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\",\"name\":\"Toni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"caption\":\"Toni\"},\"url\":\"https:\/\/blog.buska.io\/fr\/author\/toni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska","description":"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.buska.io\/fr\/seo-and-orm-strategy-to-boost-startup\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska","og_description":"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.","og_url":"https:\/\/blog.buska.io\/fr\/seo-and-orm-strategy-to-boost-startup\/","og_site_name":"Blog Buska","article_published_time":"2023-12-14T09:35:09+00:00","og_image":[{"url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png","width":1024,"height":1024,"type":"image\/png"}],"author":"Toni","twitter_card":"summary_large_image","twitter_creator":"@Buska_io","twitter_site":"@Buska_io","twitter_misc":{"\u00c9crit par":"Toni","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#article","isPartOf":{"@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/"},"author":{"name":"Toni","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a"},"headline":"SEO and Online Reputation: A Winning Strategy for your Startup","datePublished":"2023-12-14T09:35:09+00:00","dateModified":"2023-12-14T09:35:09+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/"},"wordCount":1100,"publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"image":{"@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png","articleSection":["Online Reputation","SEO"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/","url":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/","name":"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska","isPartOf":{"@id":"https:\/\/blog.buska.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage"},"image":{"@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png","datePublished":"2023-12-14T09:35:09+00:00","dateModified":"2023-12-14T09:35:09+00:00","description":"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.","breadcrumb":{"@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png","width":1024,"height":1024,"caption":"Legos for SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.buska.io\/"},{"@type":"ListItem","position":2,"name":"SEO and Online Reputation: A Winning Strategy for your Startup"}]},{"@type":"WebSite","@id":"https:\/\/blog.buska.io\/#website","url":"https:\/\/blog.buska.io\/","name":"Buska Blog","description":"Buska Blog - Monitor your online presence","publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.buska.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.buska.io\/#organization","name":"Buska Blog","url":"https:\/\/blog.buska.io\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","width":877,"height":237,"caption":"Buska Blog"},"image":{"@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Buska_io","https:\/\/www.tiktok.com\/@buska.io","https:\/\/www.linkedin.com\/company\/buskapp\/"]},{"@type":"Person","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a","name":"Toni","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","caption":"Toni"},"url":"https:\/\/blog.buska.io\/fr\/author\/toni\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png","_links":{"self":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts\/1498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":2,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts\/1498\/revisions"}],"predecessor-version":[{"id":1502,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts\/1498\/revisions\/1502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/media?parent=1498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/categories?post=1498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/tags?post=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}