{"id":1751,"date":"2024-02-14T20:12:42","date_gmt":"2024-02-14T19:12:42","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1751"},"modified":"2024-02-14T20:12:44","modified_gmt":"2024-02-14T19:12:44","slug":"17-key-metrics-every-growth-manager-should-know","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/fr\/17-key-metrics-every-growth-manager-should-know\/","title":{"rendered":"17 indicateurs cl\u00e9s que tout Growth Manager devrait conna\u00eetre"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduction :<\/h2>\n\n\n\n<p>Les indicateurs sont l'\u00e9l\u00e9ment vital de toute strat\u00e9gie de croissance. Ils fournissent des donn\u00e9es concr\u00e8tes permettant d'\u00e9valuer ce qui fonctionne, ce qui doit \u00eatre am\u00e9lior\u00e9 et o\u00f9 il convient de consacrer du temps et des ressources. Toutefois, face \u00e0 la multitude de mesures possibles, les \u00e9quipes charg\u00e9es de la croissance peuvent facilement se sentir d\u00e9pass\u00e9es ou ne pas suivre certains des indicateurs cl\u00e9s de performance les plus importants.<br>Dans cet article, nous avons dress\u00e9 une liste de 17 indicateurs cl\u00e9s que tout Growth Manager devrait conna\u00eetre et avoir en t\u00eate de sa liste de suivi. Ces indicateurs se sont r\u00e9v\u00e9l\u00e9s tr\u00e8s pr\u00e9dictifs du succ\u00e8s de la croissance lorsqu'ils font l'objet d'un suivi r\u00e9gulier. Que vous soyez un responsable de la croissance exp\u00e9riment\u00e9 ou que vous commenciez \u00e0 peine, le fait de pr\u00eater une attention particuli\u00e8re \u00e0 ces indicateurs cl\u00e9s vous permettra de concentrer vos efforts sur des domaines \u00e0 fort impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1. Trafic sur le site web<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le trafic est l'\u00e9l\u00e9ment fondamental de votre entonnoir de marketing et de vente. Vous avez besoin que des personnes visitent votre site afin de convertir des prospects et des clients.<\/li>\n\n\n\n<li>Les indicateurs cl\u00e9s de trafic les plus courants sont les visiteurs uniques hebdomadaires, la dur\u00e9e moyenne de la session et le taux de rebond. Ils permettent d'\u00e9valuer la taille de l'audience et le niveau d'engagement.<em>.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#2. Volume de plomb<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'\u00e9l\u00e9ment vital pour la croissance des ventes et du chiffre d'affaires commence par des prospects qualifi\u00e9s. <\/li>\n\n\n\n<li>Suivi des prospects mensuels, des augmentations\/diminutions et de l'attribution des campagnes.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong> <em>Avec <a href=\"https:\/\/www.buska.io\/?utm_source=blog\">Buska's<\/a> Gr\u00e2ce aux alertes en temps r\u00e9el, vous pouvez suivre les conversations sociales dans lesquelles les prospects posent des questions sur les fonctionnalit\u00e9s. Cela permet une sensibilisation rapide pour transformer les discussions en clients potentiels.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#3. Taux de conversion<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'efficacit\u00e9 de l'acheminement des prospects dans l'entonnoir des ventes a un impact sur tout. <\/li>\n\n\n\n<li>Suivez chaque semaine les pourcentages d'envoi de formulaires, d'inscription \u00e0 des d\u00e9monstrations et de conversion \u00e0 l'achat.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong><em>: utilisez les retours de l'\u00e9coute sociale pour adapter votre message et augmenter les taux de conversion \u00e0 partir des sources de trafic existantes.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#4. Recettes\/clients payants<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En fin de compte, la croissance consiste \u00e0 augmenter r\u00e9guli\u00e8rement le nombre de dollars et de clients. <\/li>\n\n\n\n<li>Suivez le nouveau MRR, le nombre total de clients actifs et l'augmentation du nombre de si\u00e8ges au fil du temps.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong> <em>utilisez buska pour analyser les discussions sur les prix et les priorit\u00e9s des fonctionnalit\u00e9s afin d'affiner votre proposition de valeur pour obtenir des taux de r\u00e9ussite plus \u00e9lev\u00e9s.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#5. Fid\u00e9lisation des clients\/renouvellements<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La satisfaction des clients existants est essentielle, mais elle est souvent insuffisamment surveill\u00e9e. <\/li>\n\n\n\n<li>Suivre les pourcentages de r\u00e9tention annuelle et les raisons de la baisse ou du d\u00e9sengagement.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong> <em>Les donn\u00e9es sociales localisent les probl\u00e8mes de renouvellement \u00e0 traiter de mani\u00e8re proactive, tels que les points de douleur li\u00e9s \u00e0 l'int\u00e9gration ou le manque de ressources d'assistance.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#6. NPS\/Satisfaction de la client\u00e8le<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cette note de satisfaction globale indique l'intention d'achat future si elle est positive. <\/li>\n\n\n\n<li>Suivre mensuellement les r\u00e9sultats des enqu\u00eates NPS.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong><em>analyser les conversations en ligne pour vous aider \u00e0 trouver les causes profondes des baisses de NPS, comme certains probl\u00e8mes d'assistance ou des bogues de fonctionnalit\u00e9s \u00e0 \u00e9liminer rapidement.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#7. Contenu Consommation<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les actifs les plus performants pour reproduire les succ\u00e8s. <\/li>\n\n\n\n<li>Suivez les lectures de blogs, les t\u00e9l\u00e9chargements d'eBooks, les visionnages de vid\u00e9os, et bien plus encore au fil du temps.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong><em>utiliser <a href=\"https:\/\/Www.buska.io\/?utm_source=blog\">buska<\/a> pour rep\u00e9rer les pics de mentions apr\u00e8s le lancement d'un nouveau guide ou la promotion d'un webinaire. Cela vous aidera \u00e0 optimiser votre strat\u00e9gie de contenu.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#8. Sources de trafic de r\u00e9f\u00e9rence<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les canaux les plus rentables sur lesquels il convient de redoubler d'efforts. <\/li>\n\n\n\n<li>Suivre en permanence les sources de nouveaux clients.<br><\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong><em>tirer parti de l'\u00e9coute sociale pour identifier les histoires positives de bouche-\u00e0-oreille et les d\u00e9fenseurs des droits de l'homme afin de les impliquer davantage pour obtenir plus de r\u00e9f\u00e9rences.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#9. Leads qualifi\u00e9s en marketing (MQL)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voir l'impact des programmes de maturation des prospects. <\/li>\n\n\n\n<li>Suivre les augmentations de MQL gr\u00e2ce aux campagnes et aux meilleurs contenus mensuels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#10. Leads qualifi\u00e9s pour la vente (SQL)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre l'\u00e9tat du pipeline de vente et la demande. <br>Suivre l'\u00e9volution des volumes SQL \u00e0 la hausse ou \u00e0 la baisse et les causes de conversion dans le temps.<\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong>Les r\u00e9sultats de l'\u00e9coute sociale <a href=\"https:\/\/blog.buska.io\/fr\/buying-intent-signals-secret-to-boost-sales-outreach\/https:\/\/blog.buska.io\/buying-intent-signals-secret-to-boost-sales-outreach\/?utm_source=blog\">ce qui fait que certains MQLs sont pr\u00eats \u00e0 acheter plus t\u00f4t<\/a> pour une meilleure optimisation de l'entonnoir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#11. Taille du pipeline et r\u00e9partition des \u00e9tages<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>r\u00e9v\u00e8le les tendances en mati\u00e8re de g\u00e9n\u00e9ration de la demande par rapport \u00e0 l'ex\u00e9cution des ventes. <\/li>\n\n\n\n<li>Suivre mensuellement le nombre total d'opportunit\u00e9s et de % \u00e0 chaque \u00e9tape.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#12. Taille de l'op\u00e9ration<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veiller \u00e0 ce que l'accent soit mis sur les grandes transactions. <\/li>\n\n\n\n<li>Suivre l'\u00e9volution de la valeur moyenne des nouveaux contrats et des contrats pluriannuels au fil des trimestres.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#13. Co\u00fbt d'acquisition des clients (CAC)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il est important de d\u00e9penser efficacement. <\/li>\n\n\n\n<li>Suivre trimestriellement le co\u00fbt moyen d'acquisition de nouveaux clients payants.<\/li>\n\n\n\n<li>Avec des taux de conversion et de renouvellement plus \u00e9lev\u00e9s, le CAC diminue au fur et \u00e0 mesure que les canaux d'acquisition s'am\u00e9liorent.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#14. R\u00e9servations\/recettes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'impact des efforts de croissance sur le r\u00e9sultat net. <\/li>\n\n\n\n<li>Suivre l'\u00e9volution des r\u00e9servations mensuelles, trimestrielles, annuelles $ et des revenus.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#15. Taux de croissance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tablir des rep\u00e8res pour mesurer les progr\u00e8s accomplis dans la r\u00e9alisation des objectifs. <\/li>\n\n\n\n<li>Suivre l'augmentation du nombre de nouveaux clients, des ventes crois\u00e9es, des ventes incitatives et de l'accroissement des d\u00e9penses d'un trimestre \u00e0 l'autre.<\/li>\n\n\n\n<li>Les donn\u00e9es sociales alimentent les pr\u00e9visions gr\u00e2ce \u00e0 des discussions franches entre partenaires, analystes et revendeurs sur les opportunit\u00e9s du secteur.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#16. M\u00e9lange de canaux<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimiser la fa\u00e7on dont les prospects entrent dans le haut de l'entonnoir. <\/li>\n\n\n\n<li>Suivre r\u00e9guli\u00e8rement les pourcentages de r\u00e9f\u00e9rence, de r\u00e9f\u00e9rencement, de recherche pay\u00e9e, de contenu, de publicit\u00e9 directe et de partenariat.<\/li>\n\n\n\n<li><strong>Conseil en mati\u00e8re d'\u00e9coute sociale \ud83d\udca1<\/strong> <em>L'\u00e9coute sociale permet d'\u00e9valuer les canaux en fonction du nombre de discussions de qualit\u00e9 et de la probabilit\u00e9 de conversion en clients \u00e0 long terme.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#17. Satisfaction des employ\u00e9s<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les \u00e9quipes heureuses produisent les meilleurs r\u00e9sultats en termes de croissance. <\/li>\n\n\n\n<li>Suivre les enqu\u00eates sur l'engagement, la r\u00e9tention et les indicateurs de productivit\u00e9 deux fois par an.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion :<\/h2>\n\n\n\n<p>Le suivi de ces 17 indicateurs cl\u00e9s que tout Growth Manager doit conna\u00eetre de mani\u00e8re coh\u00e9rente et \u00e0 long terme permet de s'assurer que rien n'est laiss\u00e9 au hasard.<br>Combinez-les avec l'\u00e9coute sociale par le biais de <a href=\"https:\/\/Www.buska.io\/?utm_source=blog\">de buska<\/a> L'intelligence sociale en temps r\u00e9el et la compr\u00e9hension de ce qui motive vos indicateurs se font sans effort. <\/p>\n\n\n\n<p>Vous pouvez \u00e9couter directement votre public et vos clients afin de maintenir des performances \u00e9lev\u00e9es pour tous ces indicateurs de croissance. <br>Qu'il s'agisse de perfectionner l'exp\u00e9rience de votre site, de d\u00e9montrer la valeur aux acheteurs cibl\u00e9s ou de fa\u00e7onner les futurs produits et campagnes, l'\u00e9coute sociale est un atout inestimable pour tout responsable de la croissance.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction : Les indicateurs sont l'\u00e9l\u00e9ment vital de toute strat\u00e9gie de croissance. Ils fournissent des donn\u00e9es concr\u00e8tes permettant d'\u00e9valuer ce qui fonctionne, ce qui doit \u00eatre am\u00e9lior\u00e9 et o\u00f9 concentrer le temps et les ressources. Cependant, avec un...<\/p>","protected":false},"author":3,"featured_media":1752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,37],"tags":[],"class_list":{"0":"post-1751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-use-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 key metrics every Growth Manager should know - Blog Buska<\/title>\n<meta name=\"description\" content=\"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/fr\/17-key-metrics-every-growth-manager-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 key metrics every Growth Manager should know - 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