{"id":1841,"date":"2024-03-24T11:30:52","date_gmt":"2024-03-24T10:30:52","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1841"},"modified":"2024-03-24T11:33:38","modified_gmt":"2024-03-24T10:33:38","slug":"how-social-listening-can-improve-lead-generation-in-the-dark-funnel","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/fr\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/","title":{"rendered":"L'\u00e9coute sociale peut-elle am\u00e9liorer la g\u00e9n\u00e9ration de leads dans l'entonnoir sombre ?"},"content":{"rendered":"

Le paysage de la g\u00e9n\u00e9ration de leads B2B se transforme et les entreprises doivent adapter leurs strat\u00e9gies pour rester comp\u00e9titives.
Les \"entonnoir sombre\"<\/em><\/strong> est devenu un concept essentiel, repr\u00e9sentant les points de contact et les interactions intra\u00e7ables qui influencent le processus de prise de d\u00e9cision d'un prospect avant qu'il ne s'engage directement avec votre marque. Les entreprises doivent trouver de nouveaux moyens d'acc\u00e9der \u00e0 ces interactions pour capter l'attention des prospects.
L'\u00e9coute sociale permet de mieux comprendre ces interactions et d'y acc\u00e9der.
Voyons comment l'\u00e9coute sociale peut am\u00e9liorer la g\u00e9n\u00e9ration de leads<\/a> dans l'entonnoir sombre.<\/p>\n\n\n\n

Qu'est-ce que l'\u00e9coute sociale ?<\/h2>\n\n\n\n

L'\u00e9coute sociale consiste \u00e0 surveiller et \u00e0 analyser les conversations et les mentions de votre marque, de vos concurrents et de votre secteur d'activit\u00e9 sur diverses plateformes de m\u00e9dias sociaux et canaux en ligne. En utilisant des outils d'\u00e9coute sociale tels que buska<\/a>Les entreprises obtiennent des informations pr\u00e9cieuses sur les pr\u00e9f\u00e9rences, les probl\u00e8mes et les comportements d'achat de leur public cible. <\/p>\n\n\n\n

Ces informations permettent aux entreprises d'adapter leurs strat\u00e9gies de marketing et de vente pour mieux toucher les clients potentiels.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Pourquoi utiliser le social listening pour la g\u00e9n\u00e9ration de leads ? <\/h2>\n\n\n\n

L'\u00e9coute sociale est essentielle pour la g\u00e9n\u00e9ration de leads dans l'entonnoir sombre, et ce pour plusieurs raisons :<\/p>\n\n\n\n

    \n
  1. Identifier les prospects potentiels :
    <\/strong>En suivant les mots cl\u00e9s et les phrases pertinentes, l'\u00e9coute sociale vous aide \u00e0 d\u00e9couvrir des prospects qui recherchent activement des solutions aux probl\u00e8mes que votre produit ou service peut r\u00e9soudre. Par exemple, si vous proposez un logiciel de gestion de projet, vous pouvez suivre les discussions autour des \"d\u00e9fis de la gestion de projet\" ou de la \"recherche d'un meilleur outil de gestion de projet\". Cela vous permet de les contacter au bon moment avec des messages personnalis\u00e9s.<\/li>\n\n\n\n
  2. Comprendre les profils d'acheteurs :
    <\/strong>L'\u00e9coute sociale fournit une mine de donn\u00e9es sur les int\u00e9r\u00eats, les d\u00e9fis et les motivations de votre client id\u00e9al. En analysant les conversations et le contenu avec lesquels votre public cible s'engage, vous pouvez cr\u00e9er des buyer personas plus pr\u00e9cis et d\u00e9velopper un contenu cibl\u00e9 qui r\u00e9pond \u00e0 leurs besoins sp\u00e9cifiques. Par exemple, si vous remarquez que l'un des probl\u00e8mes les plus fr\u00e9quents de votre public cible est la difficult\u00e9 \u00e0 collaborer avec des \u00e9quipes distantes, vous pouvez cr\u00e9er un contenu qui montre comment votre solution facilite la collaboration \u00e0 distance en toute transparence.<\/li>\n\n\n\n
  3. Veille concurrentielle :
    <\/strong>    Surveiller vos concurrents<\/a>La pr\u00e9sence sur les m\u00e9dias sociaux et les interactions avec les clients vous donnent des indications pr\u00e9cieuses sur leurs forces et leurs faiblesses.
    Si vous remarquez que des clients se plaignent de l'absence d'une fonction sp\u00e9cifique chez un concurrent ou d'un support client m\u00e9diocre, vous pouvez positionner votre marque comme une alternative sup\u00e9rieure et attirer les clients insatisfaits.<\/li>\n\n\n\n
  4. \u00c9tablir des relations : <\/strong>
    En vous engageant aupr\u00e8s des prospects qui mentionnent votre marque ou votre secteur d'activit\u00e9, vous d\u00e9montrez votre engagement \u00e0 satisfaire vos clients et vous contribuez \u00e0 \u00e9tablir la confiance. En fournissant des ressources et des solutions utiles, vous pouvez entretenir ces relations et guider les prospects dans l'entonnoir des ventes. Par exemple, si un prospect tweete qu'il est confront\u00e9 \u00e0 un probl\u00e8me sp\u00e9cifique, vous pouvez lui r\u00e9pondre par un article de blog ou une vid\u00e9o utile qui r\u00e9pond \u00e0 son probl\u00e8me, \u00e9tablissant ainsi votre marque comme une ressource pr\u00e9cieuse.<\/li>\n<\/ol>\n\n\n\n

    Comment utiliser l'\u00e9coute sociale pour la g\u00e9n\u00e9ration de leads dans l'entonnoir sombre ?<\/h2>\n\n\n\n

    Pour mettre en \u0153uvre l'\u00e9coute sociale pour la g\u00e9n\u00e9ration de leads, suivez les \u00e9tapes suivantes :<\/p>\n\n\n\n

      \n
    1. D\u00e9finissez vos objectifs : <\/strong>
      D\u00e9finissez clairement vos objectifs, tels que l'accroissement de la notori\u00e9t\u00e9 de la marque, la g\u00e9n\u00e9ration de prospects ou l'am\u00e9lioration de la fid\u00e9lisation de la client\u00e8le.<\/li>\n\n\n\n
    2. Identifier les mots cl\u00e9s et les phrases pertinentes : <\/strong>
      D\u00e9terminez les termes utilis\u00e9s par votre public cible lorsqu'il parle de ses d\u00e9fis, de ses aspirations et de ses solutions. Incluez le nom de votre marque, les noms de vos produits et les termes sp\u00e9cifiques \u00e0 votre secteur d'activit\u00e9.<\/li>\n\n\n\n
    3. Choisir le bon outil :<\/strong>
      Utilisation       buska<\/a> pour obtenir des capacit\u00e9s compl\u00e8tes d'\u00e9coute sociale, vous permettant de surveiller plusieurs canaux, de suivre l'activit\u00e9 des concurrents et d'analyser les sentiments.<\/li>\n\n\n\n
    4. Contr\u00f4ler et analyser les donn\u00e9es : <\/strong>
      Examiner r\u00e9guli\u00e8rement les informations recueillies par le biais de l'\u00e9coute sociale afin d'identifier les tendances, les opportunit\u00e9s et les domaines \u00e0 am\u00e9liorer.<\/li>\n\n\n\n
    5. Susciter l'int\u00e9r\u00eat des clients potentiels et leur donner du fil \u00e0 retordre : <\/strong>
      Atteignez les prospects potentiels avec des messages personnalis\u00e9s, en leur proposant un contenu de valeur et des solutions \u00e0 leurs probl\u00e8mes. Continuez \u00e0 entretenir ces relations au moyen de campagnes d'e-mailing cibl\u00e9es et de techniques de vente sociale.<\/li>\n\n\n\n
    6. Mesurer et optimiser : <\/strong>
      Suivez les performances de vos efforts d'\u00e9coute sociale et ajustez vos strat\u00e9gies en cons\u00e9quence. Testez et affinez continuellement votre approche pour maximiser la g\u00e9n\u00e9ration de leads et les taux de conversion.<\/li>\n<\/ol>\n\n\n\n

      Les entreprises qui cherchent \u00e0 augmenter leur taux de conversion et leur port\u00e9e peuvent utiliser l'\u00e9coute sociale pour am\u00e9liorer la g\u00e9n\u00e9ration de leads dans l'entonnoir sombre.
      En s'appuyant sur       buska<\/a> et en suivant les \u00e9tapes d\u00e9crites ci-dessus, vous pouvez d\u00e9couvrir des opportunit\u00e9s pr\u00e9cieuses pour entrer en contact avec des clients potentiels et stimuler la croissance. <\/p>\n\n\n\n

      Les entreprises B2B peuvent augmenter la g\u00e9n\u00e9ration de prospects qualifi\u00e9s de 35% apr\u00e8s avoir mis en \u0153uvre une strat\u00e9gie d'\u00e9coute sociale ciblant des points de douleur et des mots-cl\u00e9s sp\u00e9cifiques.<\/p>\n\n\n\n

      Portez vos efforts de g\u00e9n\u00e9ration de prospects vers de nouveaux sommets. Restez \u00e0 l'\u00e9coute des conversations et des besoins de votre public cible, et vous serez bien \u00e9quip\u00e9 pour vous faufiler dans l'entonnoir sombre et construire des relations significatives avec les prospects et les transformer en clients.<\/p>\n\n\n\n

      \n\n\n\n

      Si vous avez appr\u00e9ci\u00e9 cet article, n'h\u00e9sitez pas \u00e0\u00a0consultez notre blog<\/a><\/strong>\u00a0pour plus d'informations sur le Social Listening<\/em>.
      Vous voulez donner       buska<\/a> un essai ? Rendez-vous sur notre site web et b\u00e9n\u00e9ficiez de 7 jours d'essai gratuit.<\/em> \ud83c\udf81<\/p>","protected":false},"excerpt":{"rendered":"

      Le paysage de la g\u00e9n\u00e9ration de leads B2B se transforme et les entreprises doivent adapter leurs strat\u00e9gies pour rester comp\u00e9titives. L'\"entonnoir sombre\" est devenu un concept essentiel, repr\u00e9sentant les points de contact non tra\u00e7ables...<\/p>","protected":false},"author":3,"featured_media":1842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-1841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-use-cases"},"yoast_head":"\nCan social listening improve lead generation in the dark funnel ? - Blog Buska<\/title>\n<meta name=\"description\" content=\"Most prospects make their mind before engaging with a brand. Let's see how social listening can improve lead generation in the dark funnel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/fr\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can social listening improve lead generation in the dark funnel ? - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Most prospects make their mind before engaging with a brand. Let's see how social listening can improve lead generation in the dark funnel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/fr\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-24T10:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-24T10:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"Can social listening improve lead generation in the dark funnel ?\",\"datePublished\":\"2024-03-24T10:30:52+00:00\",\"dateModified\":\"2024-03-24T10:33:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\"},\"wordCount\":754,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp\",\"articleSection\":[\"Use Cases\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\",\"url\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\",\"name\":\"Can social listening improve lead generation in the dark funnel ? - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp\",\"datePublished\":\"2024-03-24T10:30:52+00:00\",\"dateModified\":\"2024-03-24T10:33:38+00:00\",\"description\":\"Most prospects make their mind before engaging with a brand. Let's see how social listening can improve lead generation in the dark funnel\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp\",\"width\":1024,\"height\":1024,\"caption\":\"buska helps you find leads in the dark funnel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.buska.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can social listening improve lead generation in the dark funnel ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.buska.io\/#website\",\"url\":\"https:\/\/blog.buska.io\/\",\"name\":\"Buska Blog\",\"description\":\"Buska Blog - Monitor your online presence\",\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.buska.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.buska.io\/#organization\",\"name\":\"Buska Blog\",\"url\":\"https:\/\/blog.buska.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"width\":877,\"height\":237,\"caption\":\"Buska Blog\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Buska_io\",\"https:\/\/www.tiktok.com\/@buska.io\",\"https:\/\/www.linkedin.com\/company\/buskapp\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\",\"name\":\"Toni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"caption\":\"Toni\"},\"url\":\"https:\/\/blog.buska.io\/fr\/author\/toni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can social listening improve lead generation in the dark funnel ? - Blog Buska","description":"Most prospects make their mind before engaging with a brand. Let's see how social listening can improve lead generation in the dark funnel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.buska.io\/fr\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/","og_locale":"fr_FR","og_type":"article","og_title":"Can social listening improve lead generation in the dark funnel ? - Blog Buska","og_description":"Most prospects make their mind before engaging with a brand. Let's see how social listening can improve lead generation in the dark funnel","og_url":"https:\/\/blog.buska.io\/fr\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/","og_site_name":"Blog Buska","article_published_time":"2024-03-24T10:30:52+00:00","article_modified_time":"2024-03-24T10:33:38+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp","type":"image\/webp"}],"author":"Toni","twitter_card":"summary_large_image","twitter_creator":"@Buska_io","twitter_site":"@Buska_io","twitter_misc":{"\u00c9crit par":"Toni","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#article","isPartOf":{"@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/"},"author":{"name":"Toni","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a"},"headline":"Can social listening improve lead generation in the dark funnel ?","datePublished":"2024-03-24T10:30:52+00:00","dateModified":"2024-03-24T10:33:38+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/"},"wordCount":754,"publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"image":{"@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp","articleSection":["Use Cases"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/","url":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/","name":"Can social listening improve lead generation in the dark funnel ? - Blog Buska","isPartOf":{"@id":"https:\/\/blog.buska.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage"},"image":{"@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp","datePublished":"2024-03-24T10:30:52+00:00","dateModified":"2024-03-24T10:33:38+00:00","description":"Most prospects make their mind before engaging with a brand. Let's see how social listening can improve lead generation in the dark funnel","breadcrumb":{"@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#primaryimage","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp","width":1024,"height":1024,"caption":"buska helps you find leads in the dark funnel"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.buska.io\/how-social-listening-can-improve-lead-generation-in-the-dark-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.buska.io\/"},{"@type":"ListItem","position":2,"name":"Can social listening improve lead generation in the dark funnel ?"}]},{"@type":"WebSite","@id":"https:\/\/blog.buska.io\/#website","url":"https:\/\/blog.buska.io\/","name":"Buska Blog","description":"Buska Blog - Monitor your online presence","publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.buska.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.buska.io\/#organization","name":"Buska Blog","url":"https:\/\/blog.buska.io\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","width":877,"height":237,"caption":"Buska Blog"},"image":{"@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Buska_io","https:\/\/www.tiktok.com\/@buska.io","https:\/\/www.linkedin.com\/company\/buskapp\/"]},{"@type":"Person","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a","name":"Toni","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","caption":"Toni"},"url":"https:\/\/blog.buska.io\/fr\/author\/toni\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-11.26.38-Create-a-Lego-scene-featuring-a-detective-dressed-in-purple-investigating-a-mystery-inside-a-dark-funnel.-The-detective-is-equipped-with-a-magnifying.webp","_links":{"self":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts\/1841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/comments?post=1841"}],"version-history":[{"count":1,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts\/1841\/revisions"}],"predecessor-version":[{"id":1844,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/posts\/1841\/revisions\/1844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/media\/1842"}],"wp:attachment":[{"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/media?parent=1841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/categories?post=1841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buska.io\/fr\/wp-json\/wp\/v2\/tags?post=1841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}