{"id":1866,"date":"2024-04-23T22:33:17","date_gmt":"2024-04-23T20:33:17","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1866"},"modified":"2024-04-23T22:33:19","modified_gmt":"2024-04-23T20:33:19","slug":"how-to-turn-mentions-to-leads-on-linkedin","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/fr\/how-to-turn-mentions-to-leads-on-linkedin\/","title":{"rendered":"Comment transformer les mentions en pistes sur Linkedin"},"content":{"rendered":"<p>Avec plus de 130 millions d'utilisateurs actifs quotidiens (DAU), Linkedin est une mine d'or pour les prospects B2B. <br>Mais cibler la bonne personne au bon moment reste un d\u00e9fi pour la g\u00e9n\u00e9ration de leads sur le r\u00e9seau social. <br>L'\u00e9coute sociale et le buska peuvent vous aider \u00e0 cibler les prospects qui mentionnent des sujets ou des marques sp\u00e9cifiques (les v\u00f4tres ou celles de vos concurrents) afin d'engager le dialogue avec des prospects qualifi\u00e9s pr\u00e9sentant des signaux \"pr\u00eats \u00e0 acheter\". <br>Il existe plusieurs fa\u00e7ons d'interagir avec les prospects potentiels de ces mentions afin de les convertir en clients. <br>Nous pr\u00e9sentons ci-dessous une s\u00e9rie de sc\u00e9narios sur la mani\u00e8re de transformer les mentions en leads sur Linkedin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sc\u00e9nario 1 : Cr\u00e9ation de contenu cibl\u00e9<\/strong><\/h2>\n\n\n\n<p><strong>D\u00e9fi :<\/strong> Vous avez remarqu\u00e9 une augmentation des mentions trouv\u00e9es par <a href=\"https:\/\/www.buska.io\">buska<\/a>Le contenu de votre marque peut \u00eatre consid\u00e9r\u00e9 comme un produit d'appel, autour d'un probl\u00e8me sp\u00e9cifique que votre produit r\u00e9sout, mais l'engagement TOFU (Top of the Funnel) avec le contenu de votre marque reste faible.<\/p>\n\n\n\n<p><strong>Solution :<\/strong> Cr\u00e9ez et partagez un guide d\u00e9taill\u00e9 ou une \u00e9tude de cas traitant directement de ce probl\u00e8me particulier. Marquez les personnes et les entreprises qui ont mentionn\u00e9 les mots cl\u00e9s ou les questions pertinentes dans un message, en les invitant \u00e0 discuter des solutions apport\u00e9es par votre guide. Vous positionnez ainsi votre marque en tant que leader d'opinion et vous ouvrez le dialogue avec les clients potentiels dans le cadre d'une approche ax\u00e9e sur la valeur.<\/p>\n\n\n\n<p><em><strong>Conseil pratique :<\/strong> Utilisez la plateforme de publication de LinkedIn pour partager votre contenu et incorporer des mots-cl\u00e9s que vos prospects \"pr\u00eats \u00e0 acheter\" utilisent. Vous augmentez ainsi la visibilit\u00e9 et l'engagement de votre public cible<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sc\u00e9nario 2 : sensibilisation directe 1:1<\/strong><\/h2>\n\n\n\n<p><strong>D\u00e9fi :<\/strong> En B2B, trouver des prospects \"qualifi\u00e9s\" et pr\u00eats \u00e0 acheter est d\u00e9sormais le d\u00e9fi #1 des experts en vente. Les signaux g\u00e9n\u00e9riques d'\"intention d'achat\" sont bons, mais ne suffisent plus. <\/p>\n\n\n\n<p><strong>Solution :<\/strong> Identifier les prospects int\u00e9ress\u00e9s par buska gr\u00e2ce \u00e0 des mots-cl\u00e9s cibl\u00e9s : <br><em>\"J'ai besoin d'un <strong>alternative \u00e0 calendly<\/strong>. des id\u00e9es ?\"<br>\"Vous cherchez de l'aide pour <strong>am\u00e9liorer la conception<\/strong> de notre page d'atterrissage\"<br>\"Je veux essayer <strong>l'envoi de courriels \u00e0 froid<\/strong> <strong>l'automatisation<\/strong>mais ne savent pas par o\u00f9 commencer\"<\/em><\/p>\n\n\n\n<p><em><strong>Conseil pratique :<\/strong> Ajouter jusqu'\u00e0 10 mots-cl\u00e9s dans <a href=\"https:\/\/www.buska.io\">buska<\/a> pour diff\u00e9rents cas d'utilisation, points de douleur ou concurrents de votre marque afin d'augmenter votre port\u00e9e pour les prospects int\u00e9ress\u00e9s. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sc\u00e9nario 3 : Messages audio personnalis\u00e9s<\/strong><\/h2>\n\n\n\n<p><strong>D\u00e9fi :<\/strong> Une approche personnalis\u00e9e donne de meilleurs r\u00e9sultats. Mais cela prend du temps et les e-mails\/DM personnalis\u00e9s sont tr\u00e8s courants de nos jours. <\/p>\n\n\n\n<p><strong>Solution :<\/strong> Utilisez la fonction de messagerie audio de LinkedIn pour envoyer des messages audio personnalis\u00e9s aux prospects que vous avez identifi\u00e9s gr\u00e2ce \u00e0 un mot-cl\u00e9 cibl\u00e9 avec buska. <br>Les messages audio v\u00e9hiculent la sinc\u00e9rit\u00e9 et sont beaucoup plus attrayants que le texte seul, mais ils ne sont pas encore tr\u00e8s r\u00e9pandus. <\/p>\n\n\n\n<p><em><strong>Conseil pratique :<\/strong> Incluez les pistes que vous avez trouv\u00e9es avec buska dans un <strong><a href=\"https:\/\/lagrowthmachine.com\/?utm_source=buska\">LaGrowthMachine<\/a> <\/strong>s\u00e9quence multicanal<strong>,<\/strong> avec une \u00e9tape de message audio Linkedin. <br>Gr\u00e2ce \u00e0 l'IA, vous pouvez personnaliser ces messages audio pour chaque prospect \u00e0 grande \u00e9chelle. <br>Cette combinaison vous permet de cibler les clients potentiels \"pr\u00eats \u00e0 acheter\" et de les impliquer de mani\u00e8re unique et personnalis\u00e9e.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sc\u00e9nario 4 : Engagez-vous instantan\u00e9ment aupr\u00e8s de votre public<\/strong><\/h2>\n\n\n\n<p><strong>D\u00e9fi :<\/strong> 96% des personnes discutent d'une marque en dehors de ses canaux officiels. La d\u00e9cision d'acheter ou non est souvent prise avant de s'engager avec une entreprise.<\/p>\n\n\n\n<p><strong>Solution :<\/strong> Recevoir des notifications instantan\u00e9es de <a href=\"https:\/\/www.buska.io\">buska<\/a> d\u00e8s que quelqu'un mentionne votre marque sur linkedin, m\u00eame s'il ne vous marque pas. Et r\u00e9pondez \u00e0 ces mentions d\u00e8s que possible. Montrez que vous \u00eates proactif et pr\u00eat \u00e0 aider. <\/p>\n\n\n\n<p><strong>Conseil pratique :<\/strong> Configurez des notifications slack pour buska, afin que votre \u00e9quipe puisse recevoir des notifications instantan\u00e9es en temps r\u00e9el lorsque la marque est mentionn\u00e9e et s'engager rapidement. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre.webp\" alt=\"buska center monitoring mentions\" class=\"wp-image-1868\" srcset=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre.webp 1024w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-300x300.webp 300w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-150x150.webp 150w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-768x768.webp 768w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-12x12.webp 12w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-140x140.webp 140w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-100x100.webp 100w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-350x350.webp 350w, https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.31.33-Create-an-image-depicting-a-LEGO-scene-where-a-spy-is-monitoring-mentions-on-LinkedIn.-The-scene-is-set-in-a-high-tech-command-center-filled-with-scre-800x800.webp 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mettre en \u0153uvre diverses strat\u00e9gies pour obtenir des r\u00e9sultats globaux<\/strong><\/h2>\n\n\n\n<p>Chacun de ces sc\u00e9narios et exemples concrets montre comment transformer les mentions en leads sur Linkedin et son pouvoir de g\u00e9n\u00e9ration de leads au-del\u00e0 de l'\u00e9coute sociale. <br>En diversifiant votre approche et en employant des strat\u00e9gies cr\u00e9atives adapt\u00e9es aux besoins de votre public, vous pouvez am\u00e9liorer consid\u00e9rablement vos efforts de g\u00e9n\u00e9ration de leads, en \u00e9tablissant des liens significatifs qui se traduisent par une croissance de votre activit\u00e9.<\/p>\n\n\n\n<p>N'oubliez pas que la cl\u00e9 du succ\u00e8s r\u00e9side dans la fourniture constante de valeur ajout\u00e9e, la personnalisation de votre communication et l'adaptation \u00e0 l'\u00e9volution des besoins de vos clients potentiels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Si vous avez appr\u00e9ci\u00e9 cet article, n'h\u00e9sitez pas \u00e0<strong>&nbsp;<a href=\"https:\/\/blog.buska.io\/fr\/\">consultez notre blog<\/a><\/strong>&nbsp;pour plus d'informations sur le Social Listening<\/em>.<br><em>Vous voulez donner&nbsp;<a href=\"https:\/\/www.buska.io\/?utm_source=blog\">buska<\/a>&nbsp;un essai ? Rendez-vous sur notre site web et b\u00e9n\u00e9ficiez de 7 jours d'essai gratuit.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Avec plus de 130 millions d'utilisateurs actifs quotidiens (DAU), Linkedin est une mine d'or pour les prospects B2B. Mais cibler la bonne personne au bon moment reste un d\u00e9fi pour les...<\/p>","protected":false},"author":3,"featured_media":1870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-1866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to turn mentions to leads on Linkedin - Blog Buska<\/title>\n<meta name=\"description\" content=\"Linkedin is a great tool for lead Gen. But how do you find leads likely to buy? Social listening helps you turn mentions to leads on Linkedin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/fr\/how-to-turn-mentions-to-leads-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to turn mentions to leads on Linkedin - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Linkedin is a great tool for lead Gen. But how do you find leads likely to buy? Social listening helps you turn mentions to leads on Linkedin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/fr\/how-to-turn-mentions-to-leads-on-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T20:33:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T20:33:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.33.25-Create-a-LEGO-scene-showing-a-character-joyfully-swimming-in-a-pool-filled-with-LinkedIn-logos-and-cash-money.-The-character-is-depicted-as-extremely-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"How to turn mentions to leads on Linkedin\",\"datePublished\":\"2024-04-23T20:33:17+00:00\",\"dateModified\":\"2024-04-23T20:33:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/\"},\"wordCount\":655,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.33.25-Create-a-LEGO-scene-showing-a-character-joyfully-swimming-in-a-pool-filled-with-LinkedIn-logos-and-cash-money.-The-character-is-depicted-as-extremely-.webp\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/\",\"url\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/\",\"name\":\"How to turn mentions to leads on Linkedin - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/how-to-turn-mentions-to-leads-on-linkedin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-21-21.33.25-Create-a-LEGO-scene-showing-a-character-joyfully-swimming-in-a-pool-filled-with-LinkedIn-logos-and-cash-money.-The-character-is-depicted-as-extremely-.webp\",\"datePublished\":\"2024-04-23T20:33:17+00:00\",\"dateModified\":\"2024-04-23T20:33:19+00:00\",\"description\":\"Linkedin is a great tool for lead Gen. 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