{"id":1483,"date":"2023-11-29T11:03:23","date_gmt":"2023-11-29T10:03:23","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1483"},"modified":"2023-11-29T11:03:23","modified_gmt":"2023-11-29T10:03:23","slug":"eight-tools-for-online-reputation","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/pt\/eight-tools-for-online-reputation\/","title":{"rendered":"8 ferramentas para construir sua reputa\u00e7\u00e3o on-line"},"content":{"rendered":"<div id=\"fws_69defa7f12866\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>A reputa\u00e7\u00e3o on-line de sua startup \u00e9 crucial hoje em dia.<\/p>\n<p><a href=\"https:\/\/buska.substack.com\/p\/top-5-reasons-why-startups-need-orm\">Gerenciamento da reputa\u00e7\u00e3o on-line\u00a0<\/a>(ORM) vai al\u00e9m de simples narrativas de marca.<br \/>Trata-se da pegada digital que pode afetar a trajet\u00f3ria de sua startup.<\/p>\n<p>Isso pode parecer muito dif\u00edcil, mas n\u00e3o se preocupe, pois h\u00e1 muitas ferramentas para ajud\u00e1-lo a crescer.<\/p>\n<p>Aqui est\u00e3o 8 ferramentas que adoramos e que o ajudar\u00e3o a construir sua reputa\u00e7\u00e3o on-line:<\/p>\n<p>1\ufe0f\u20e3\u00a0<strong>Monitoramento on-line:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0<a href=\"http:\/\/www.buska.io\/\">Buska \ud83d\udd0d<\/a><\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Alertas do Google<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0\u00c9 fundamental estar a par do que est\u00e1 sendo dito sobre a sua marca. Monitorar as men\u00e7\u00f5es e o feedback dos clientes em tempo real \u00e9 o primeiro passo para uma excelente reputa\u00e7\u00e3o on-line.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0Configure alertas para o nome de sua marca e palavras-chave relacionadas para ficar \u00e0 frente das conversas sobre sua marca. Essa abordagem proativa permite respostas oportunas, mostrando uma marca que ouve e se preocupa.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>2\ufe0f\u20e3\u00a0<strong>Revisar a colheita:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0P\u00f3dio<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Yelp para empresas<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0As avalia\u00e7\u00f5es s\u00e3o a t\u00e1bua de salva\u00e7\u00e3o do SEO local e um\u00a0<a href=\"https:\/\/buska.substack.com\/p\/turn-reviews-into-revenue-master-online\">espelho para a satisfa\u00e7\u00e3o do cliente<\/a>. Coletar e gerenciar avalia\u00e7\u00f5es de clientes \u00e9 um caminho direto para melhorar as classifica\u00e7\u00f5es de pesquisa local e entender o sentimento do cliente.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0Responda prontamente \u00e0s avalia\u00e7\u00f5es, sejam elas elogios ou cr\u00edticas. Isso demonstra o compromisso da marca com a satisfa\u00e7\u00e3o do cliente e a abertura para melhorias.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>3\ufe0f\u20e3\u00a0<strong>Conte\u00fado criativo:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0Canva<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Figma<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0Publica\u00e7\u00f5es de m\u00eddia social visualmente atraentes s\u00e3o um \u00edm\u00e3 para o engajamento e um impulsionador da visibilidade da marca.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0Mantenha uma est\u00e9tica de marca consistente em todo o conte\u00fado digital. Isso n\u00e3o apenas aumenta o reconhecimento da marca, mas tamb\u00e9m cria uma imagem coesa da marca.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28eeeacb-ae77-428a-b287-792327cbcdab_498x280.gif\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" title=\"GIFs de Wolfheiztechnik Wolfheizung - GIFs de Wolfheiztechnik Wolfheizung Baustelle\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_lossy\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28eeeacb-ae77-428a-b287-792327cbcdab_498x280.gif\" alt=\"Wolfheiztechnik Wolfheizung GIF - Wolfheiztechnik Wolfheizung Baustelle GIFs\" \/><\/a><\/figure>\n<\/div>\n<p>4\ufe0f\u20e3\u00a0<strong>Dom\u00ednio de SEO:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0Semrush<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Ubersuggest<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0A\u00a0<a href=\"https:\/\/buska.substack.com\/p\/leverage-seo-and-orm-for-startups\">Um site bem otimizado \u00e9 uma passagem para classifica\u00e7\u00f5es mais altas nos mecanismos de pesquisa e maior tr\u00e1fego.<\/a><\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0As auditorias regulares do site para identificar e corrigir problemas de SEO, juntamente com o monitoramento das classifica\u00e7\u00f5es de palavras-chave, s\u00e3o essenciais para o sucesso do SEO e para o aumento da visibilidade on-line.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>5\ufe0f\u20e3\u00a0<strong>Dire\u00e7\u00e3o de m\u00eddia social:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0Buffer<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Hootsuite (plano gratuito)<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0Uma m\u00e1quina de m\u00eddia social bem lubrificada \u00e9 vital para o envolvimento on-line consistente e a presen\u00e7a da marca.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0\u00c9 fundamental analisar o desempenho das postagens para decifrar o que causa mais cliques no seu p\u00fablico. Isso ajuda a ajustar sua estrat\u00e9gia para melhorar o engajamento.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>6\ufe0f\u20e3\u00a0<strong>Ciclo de feedback do cliente:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0SurveyMonkey<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Formul\u00e1rios Google<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0O feedback \u00e9 a b\u00fassola para o aprimoramento. A coleta de feedback dos clientes esclarece as \u00e1reas de melhoria.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0Mantenha as pesquisas concisas e diretas para incentivar taxas de resposta mais altas e obter insights pr\u00e1ticos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>7\ufe0f\u20e3\u00a0<strong>Proeza em rela\u00e7\u00f5es p\u00fablicas:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0PR Newswire<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0HARO (Help A Reporter Out)<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0As rela\u00e7\u00f5es p\u00fablicas eficazes s\u00e3o a ponte para um maior alcance do p\u00fablico e uma imagem positiva da marca.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0A elabora\u00e7\u00e3o de comunicados \u00e0 imprensa convincentes e dignos de not\u00edcia pode atrair a aten\u00e7\u00e3o da m\u00eddia, ampliando a exposi\u00e7\u00e3o da marca.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>8\ufe0f\u20e3\u00a0<strong>Colabora\u00e7\u00e3o de influenciadores:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ferramenta:<\/strong>\u00a0Influ\u00eancia positiva<\/li>\n<li><strong>Alternativa gratuita:<\/strong>\u00a0Colabora\u00e7\u00e3o8<\/li>\n<li><strong>Caso de uso:<\/strong>\u00a0As parcerias com influenciadores podem destacar sua marca em nichos relevantes, expandindo o alcance e o envolvimento.<\/li>\n<li><strong>Dica pr\u00e1tica:<\/strong>\u00a0Envolva-se com influenciadores cujo p\u00fablico esteja alinhado com seu p\u00fablico-alvo. Isso garante relev\u00e2ncia e melhor engajamento.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p>&nbsp;<\/p>\n<p>Envolva-se com seu p\u00fablico, obtenha feedback e use as ferramentas certas para desenvolver uma reputa\u00e7\u00e3o on-line s\u00f3lida.<\/p>\n<p>Lembre-se: uma presen\u00e7a positiva da marca on-line n\u00e3o \u00e9 apenas uma meta; \u00e9 uma jornada.<\/p>\n<p>&nbsp;<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 12.5px; height: 1px; margin-bottom: 12.5px;\" data-width=\"100%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div id=\"fws_65670b9647d22\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p><em>Se voc\u00ea gostou deste artigo, sinta-se \u00e0 vontade para compartilh\u00e1-lo nas m\u00eddias sociais:<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69defa7f135ab\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"sharing-default-minimal\"><div class=\"nectar-social default\" data-position=\"left\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a class='facebook-share nectar-sharing' href='#' title='Compartilhe isso'>  <i class='fa fa-facebook'><\/i> <span class='social-text'>Compartilhar<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Tweet isso'> <i class='fa fa-twitter'><\/i> <span class='social-text'>Tweet<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Compartilhe isso'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Compartilhar<\/span> <\/a><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"A reputa\u00e7\u00e3o on-line de sua startup \u00e9 crucial hoje em dia. O gerenciamento de reputa\u00e7\u00e3o on-line (ORM) vai al\u00e9m de simples narrativas de marca, pois se trata da pegada digital que pode afetar a trajet\u00f3ria de sua startup. Pode parecer muito complicado, mas...","protected":false},"author":3,"featured_media":1485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-1483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-reputation"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 tools to build your Reputation Online - Blog Buska<\/title>\n<meta name=\"description\" content=\"Your brand&#039;s online reputation is crucial. But it can be overwhelming. Start building a strong presence with these 8 tools\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/pt\/eight-tools-for-online-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 tools to build your Reputation Online - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Your brand&#039;s online reputation is crucial. But it can be overwhelming. 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