{"id":1498,"date":"2023-12-14T10:35:09","date_gmt":"2023-12-14T09:35:09","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1498"},"modified":"2023-12-14T10:35:09","modified_gmt":"2023-12-14T09:35:09","slug":"seo-and-orm-strategy-to-boost-startup","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/pt\/seo-and-orm-strategy-to-boost-startup\/","title":{"rendered":"SEO e reputa\u00e7\u00e3o on-line: Uma estrat\u00e9gia vencedora para sua startup"},"content":{"rendered":"<div id=\"fws_69d3fe30ce3c0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Para impulsionar sua startup, h\u00e1 dois elementos-chave que muitas vezes s\u00e3o ignorados e que podem, na verdade, fazer com que <a href=\"https:\/\/blog.buska.io\/pt\/10-ways-to-boost-startup-online-reputation\/\">seu sucesso on-line: <\/a><\/p>\n<p><strong>Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) e gerenciamento de reputa\u00e7\u00e3o on-line (ORM). <\/strong><\/p>\n<p>Para qualquer startup que queira prosperar, \u00e9 essencial entender e aproveitar essas ferramentas.<br \/>\nMostraremos como aprimorar sua presen\u00e7a digital, atrair mais tr\u00e1fego e criar uma imagem de marca positiva para sua startup. Vamos nos aprofundar.<\/p>\n<h2 class=\"wp-block-heading\"><strong><br \/>\n1. Eleve seu jogo com avalia\u00e7\u00f5es positivas :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Por que \u00e9 crucial:<\/strong><br \/>\nImagine o seguinte: Sua startup recebe \u00f3timas cr\u00edticas. O que isso significa?<br \/>\nVoc\u00ea acabou de enviar um convite VIP aos mecanismos de pesquisa dizendo: \"D\u00ea uma olhada em n\u00f3s, somos incr\u00edveis!\"<br \/>\nO resultado? Uma posi\u00e7\u00e3o mais alta nas classifica\u00e7\u00f5es de pesquisa.<\/li>\n<li><strong>Etapas de a\u00e7\u00e3o:<\/strong><br \/>\nIncentive seus clientes satisfeitos a compartilhar sua satisfa\u00e7\u00e3o on-line, especialmente em plataformas como Google My Business e Yelp.<br \/>\n\u00c9 \u00f3bvio: mais avalia\u00e7\u00f5es positivas, melhor visibilidade.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/google-inbound-marketing-1.gif\" alt=\"\" class=\"wp-image-1500\" style=\"width:461px;height:auto\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>2. Criar conte\u00fado que ressoe :<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>A F\u00f3rmula M\u00e1gica:<\/strong><br \/>\n<a href=\"https:\/\/www.everlane.com\/\">Everlane's<\/a> acertou.<br \/>\nEles usam seu blog para mostrar o lado \u00e9tico de seus neg\u00f3cios. N\u00e3o se trata apenas de SEO; trata-se de contar uma hist\u00f3ria que repercuta.<\/li>\n<li><strong>Como fazer um bom trabalho:<\/strong><br \/>\nCompartilhe conte\u00fado genu\u00edno e que se alinhe aos valores de sua marca.<br \/>\nInclua palavras-chave relevantes para tornar seu site mais f\u00e1cil de ser descoberto.<br \/>\nLembre-se de que \u00e9 um equil\u00edbrio delicado entre ser informativo e permanecer fiel \u00e0 sua marca.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>3. Transforme o feedback negativo em SEO positivo:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Turning Tides:<\/strong><br \/>\nA Buffer enfrentou algumas cr\u00edticas sobre as altera\u00e7\u00f5es de pre\u00e7os.<br \/>\nEm vez de se esconder, eles enfrentaram o problema de frente, ganhando pontos de SEO e conquistando respeito por sua transpar\u00eancia.<\/li>\n<li><strong>Seu manual:<\/strong><br \/>\nRecebeu uma cr\u00edtica negativa? Aborde o assunto de forma p\u00fablica e construtiva.<br \/>\n\u00c9 uma oportunidade de aumentar o tr\u00e1fego org\u00e2nico e mostrar sua dedica\u00e7\u00e3o \u00e0 satisfa\u00e7\u00e3o do cliente.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>4. Vibra\u00e7\u00f5es positivas levam a mais cliques:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>O efeito cascata:<\/strong><br \/>\nClientes satisfeitos significam classifica\u00e7\u00f5es com estrelas mais altas, e adivinhe? Isso faz com que mais pessoas cliquem em seu site.<br \/>\n\u00c9 como um \"high five\" virtual para sua empresa.<\/li>\n<li><strong>Jogada inteligente:<\/strong><br \/>\nFique de olho nessas avalia\u00e7\u00f5es.<br \/>\nResponder, envolver-se e <a href=\"https:\/\/blog.buska.io\/pt\/10-ways-to-boost-startup-online-reputation\/\">manter esse sentimento positivo<\/a>.<br \/>\nEssa \u00e9 uma maneira infal\u00edvel de aumentar as taxas de cliques.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>5. M\u00eddia social: Seu bilhete para aumentar o tr\u00e1fego:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo da The North Face:<\/strong><br \/>\nFace Norte <a href=\"https:\/\/blog.buska.io\/pt\/power-of-social-listening-for-startups\/\">estrat\u00e9gia de m\u00eddia social esmagada<\/a> em novembro de 2023.<br \/>\nSeu segredo?<br \/>\nFique atento \u00e0s conversas on-line e \u00e0 resposta criativa a um coment\u00e1rio ruim.<\/li>\n<li><strong>Estrat\u00e9gia vencedora:<\/strong><br \/>\nInteraja com seu p\u00fablico em plataformas como Twitter, Instagram e Facebook.<br \/>\nCrie conte\u00fado que fa\u00e7a com que eles queiram saber mais, levando-os ao seu site.<br \/>\n\u00c9 uma maneira simples, por\u00e9m eficaz, de impulsionar seu SEO.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>6. Aproveite o PR para obter backlinks de qualidade:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Por que \u00e9 importante:<\/strong><br \/>\nO PR positivo do Dropbox levou a backlinks de qualidade de sites respeit\u00e1veis, e isso \u00e9 ouro para SEO.<\/li>\n<li><strong>Sua estrat\u00e9gia:<\/strong><br \/>\nCrie hist\u00f3rias interessantes sobre sua startup.<br \/>\nSeja um produto inovador ou uma cultura empresarial exclusiva, divulgue a not\u00edcia e observe como os sites de boa reputa\u00e7\u00e3o criam links para voc\u00ea.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o: A sinergia de SEO e ORM para sua startup<\/strong><\/h2>\n<p> N\u00e3o se trata apenas de for\u00e7ar a subida no ranking de SEO ou de hackear sua reputa\u00e7\u00e3o on-line.<br \/>\nTrata-se de alinhar essas estrat\u00e9gias para apresentar um perfil digital coeso e atraente.<\/p>\n<p>Comece com as avalia\u00e7\u00f5es dos clientes - a base de sua presen\u00e7a digital.<br \/>\nEm seguida, crie conte\u00fado aut\u00eantico que conte sua hist\u00f3ria.<br \/>\nTrate o feedback, tanto bom quanto ruim, com gra\u00e7a e transpar\u00eancia.<br \/>\nEnvolva-se nas m\u00eddias sociais n\u00e3o apenas para obter curtidas, mas para se conectar genuinamente com seu p\u00fablico.<br \/>\nE, finalmente, use RP para divulgar as coisas legais que voc\u00ea est\u00e1 fazendo.<\/p>\n<p>Ao integrar SEO e ORM, voc\u00ea est\u00e1 criando uma marca que repercute no seu p\u00fablico.<\/p>\n<p>Lembre-se de que sua presen\u00e7a on-line \u00e9 sua primeira impress\u00e3o e seu argumento de venda.<br \/>\nFa\u00e7a valer a pena!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3fe30cf87e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div id=\"fws_657aca06502b9\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p><em>Se voc\u00ea gostou deste artigo, sinta-se \u00e0 vontade para compartilh\u00e1-lo nas m\u00eddias sociais:<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3fe30cfd99\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"sharing-default-minimal\"><div class=\"nectar-social default\" data-position=\"left\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a class='facebook-share nectar-sharing' href='#' title='Compartilhe isso'>  <i class='fa fa-facebook'><\/i> <span class='social-text'>Compartilhar<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Tweet isso'> <i class='fa fa-twitter'><\/i> <span class='social-text'>Tweet<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Compartilhe isso'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Compartilhar<\/span> <\/a><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Para impulsionar sua startup, h\u00e1 dois elementos-chave que muitas vezes s\u00e3o ignorados e que podem realmente fazer seu sucesso on-line: Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) e gerenciamento de reputa\u00e7\u00e3o on-line (ORM). Para qualquer startup...","protected":false},"author":3,"featured_media":1499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,41],"tags":[],"class_list":{"0":"post-1498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-reputation","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska<\/title>\n<meta name=\"description\" content=\"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/pt\/seo-and-orm-strategy-to-boost-startup\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Leverage SEO and Online Reputation Management to take your startup to new heights online. Best know product beats best product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/pt\/seo-and-orm-strategy-to-boost-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T09:35:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"SEO and Online Reputation: A Winning Strategy for your Startup\",\"datePublished\":\"2023-12-14T09:35:09+00:00\",\"dateModified\":\"2023-12-14T09:35:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\"},\"wordCount\":1100,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\",\"articleSection\":[\"Online Reputation\",\"SEO\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\",\"url\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/\",\"name\":\"SEO and Online Reputation: A Winning Strategy for your Startup - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/seo-and-orm-strategy-to-boost-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/12\/DALL\u00b7E-2023-12-14-10.30.09-A-scene-depicting-LEGO-characters-in-a-digital-marketing-office-setting.-One-character-is-sitting-at-a-computer-displaying-a-graph-showing-upward-gro.png\",\"datePublished\":\"2023-12-14T09:35:09+00:00\",\"dateModified\":\"2023-12-14T09:35:09+00:00\",\"description\":\"Leverage SEO and Online Reputation Management to take your startup to new heights online. 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