{"id":1746,"date":"2024-02-10T22:50:06","date_gmt":"2024-02-10T21:50:06","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1746"},"modified":"2024-02-10T22:50:08","modified_gmt":"2024-02-10T21:50:08","slug":"3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/pt\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/","title":{"rendered":"3 maneiras de aumentar o retorno sobre o investimento em marketing com o listening social"},"content":{"rendered":"

Introdu\u00e7\u00e3o:<\/h2>\n\n\n\n

Para os gerentes de crescimento, maximizar o ROI dos gastos com marketing \u00e9 uma das principais prioridades. Entretanto, com or\u00e7amentos limitados e setores mais competitivos, obter os melhores retornos \u00e9 mais desafiador do que nunca. A tenta\u00e7\u00e3o pode ser a de simplesmente investir mais dinheiro em campanhas na esperan\u00e7a de gerar resultados. Mas h\u00e1 uma abordagem mais inteligente: usar a escuta social para entender melhor os clientes e gastar estrategicamente em iniciativas que eles valorizam.<\/p>\n\n\n\n

Quando lan\u00e7amos o buska.io<\/a>Na \u00faltima semana, vimos em primeira m\u00e3o como as empresas aumentam o ROI usando nossa plataforma. A escuta social oferece uma vis\u00e3o em tempo real dos desejos, das necessidades e dos pontos problem\u00e1ticos que os clientes est\u00e3o discutindo ativamente. Com esse conhecimento, as equipes de crescimento podem garantir que cada d\u00f3lar seja gasto para atender \u00e0s principais preocupa\u00e7\u00f5es dos clientes e das formas mais impactantes.<\/p>\n\n\n\n

Vamos explorar tr\u00eas maneiras de aumentar o retorno sobre investimento (R.O.I.) dos gastos de marketing com listening social:<\/p>\n\n\n\n

    \n
  1. Alinhar os gastos com os desejos e as necessidades dos clientes<\/li>\n\n\n\n
  2. Otimizar as campanhas existentes para aumentar a convers\u00e3o<\/li>\n\n\n\n
  3. Lan\u00e7ar novas campanhas com mais sucesso<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    Alinhar os gastos de marketing com os desejos e as necessidades dos clientes<\/h2>\n\n\n\n

    Quando os or\u00e7amentos de marketing s\u00e3o limitados, \u00e9 crucial gastar em iniciativas que far\u00e3o os clientes se beneficiarem. Mas, muitas vezes, os profissionais de marketing de crescimento t\u00eam apenas percep\u00e7\u00f5es limitadas sobre os problemas mais importantes. Eles podem se basear em suposi\u00e7\u00f5es ou dados gen\u00e9ricos em vez de entender as necessidades reais dos clientes.<\/p>\n\n\n\n

    \u00c9 nesse ponto que o listening social e o buska<\/a> fazem uma grande diferen\u00e7a. Ao monitorar as conversas relevantes nas plataformas sociais, nossos usu\u00e1rios obt\u00eam uma vis\u00e3o clara do que realmente repercute em seu p\u00fablico.
    Por exemplo, uma empresa de SaaS B2B que presumia que seus clientes queriam mais recursos, percebeu, por meio do listening social, que os problemas relacionados \u00e0 implementa\u00e7\u00e3o e \u00e0 falta de suporte eram t\u00f3picos discutidos com muito mais frequ\u00eancia.<\/p>\n\n\n\n

    Esse insight os levou a transferir 30% de seu or\u00e7amento de marketing das promo\u00e7\u00f5es de novos produtos para os recursos de sucesso do cliente. Al\u00e9m disso, os clientes potenciais em discuss\u00f5es sobre os pontos problem\u00e1ticos da implementa\u00e7\u00e3o tornaram-se alvos preparados para vendas<\/a> programas de divulga\u00e7\u00e3o.
    Ao atender \u00e0s necessidades reais dos clientes, eles acionaram um ciclo positivo de maior satisfa\u00e7\u00e3o, mais renova\u00e7\u00f5es e maior aquisi\u00e7\u00e3o. sem aumentar os or\u00e7amentos<\/strong>. <\/p>\n\n\n\n

    Para empresas focadas no crescimento, voc\u00ea n\u00e3o gostaria de saber exatamente onde gastar para obter resultados como esse? A escuta social com a Buska fornece essas respostas diretamente do seu p\u00fablico.<\/p>\n\n\n\n

    Otimize as campanhas existentes para aumentar o ROI<\/h2>\n\n\n\n

    Depois de entender as principais prioridades do seu p\u00fablico, o pr\u00f3ximo n\u00edvel \u00e9 o ajuste fino das campanhas que j\u00e1 est\u00e3o no mercado. Com o listening social, as equipes de crescimento podem testar proativamente varia\u00e7\u00f5es para aumentar ainda mais as taxas de convers\u00e3o.<\/p>\n\n\n\n

    Uma empresa de software estava realizando uma campanha de e-mail promovendo uma avalia\u00e7\u00e3o gratuita. Mas o listening social revelou que os clientes em potencial estavam mais interessados na velocidade e na facilidade de configura\u00e7\u00e3o. Ent\u00e3o, eles fizeram um teste A\/B, concentrando a mensagem em uma \"configura\u00e7\u00e3o simples de 30 segundos\".<\/p>\n\n\n\n

    Os resultados? As convers\u00f5es de testes aumentaram 18% em compara\u00e7\u00e3o com o original. Extrapolando esse aumento para toda a base de clientes, isso representa um potencial de $100.000 a mais em receita a cada ano, praticamente sem nenhum custo adicional.<\/p>\n\n\n\n

    Buska<\/a> facilita a identifica\u00e7\u00e3o de oportunidades de otimiza\u00e7\u00e3o em tempo real. Os problemas podem ser resolvidos imediatamente, em vez de semanas depois. Uma marca B2C usa o monitoramento em tempo real para refinar as mensagens de uma promo\u00e7\u00e3o de volta \u00e0s aulas. Ao ouvir os pais discutirem as press\u00f5es de tempo, eles podem ajustar os an\u00fancios para enfatizar a velocidade e a conveni\u00eancia, levando a um 10% redu\u00e7\u00e3o na aquisi\u00e7\u00e3o de custos<\/em>.<\/p>\n\n\n\n

    O loop de feedback constante<\/a> de listening social permite que as equipes de crescimento otimizem os gastos em cada ponto de contato da campanha. Pequenos ajustes se combinam para gerar grandes diferen\u00e7as. Os dados s\u00e3o aproveitados imediatamente para o aprimoramento cont\u00ednuo.<\/p>\n\n\n\n

    \n\n\n\n

    Lan\u00e7ar novas campanhas com mais sucesso<\/h2>\n\n\n\n

    Com o listening social, as equipes de crescimento n\u00e3o precisam arriscar ideias n\u00e3o testadas. A Buska oferece um campo de testes de baixo risco para avaliar conceitos diretamente com os clientes antes de comprometer or\u00e7amentos s\u00e9rios.<\/p>\n\n\n\n

    Imagine uma startup de software que deseja lan\u00e7ar um novo produto, mas n\u00e3o tem certeza da demanda. Ela apresenta sutilmente a ideia em comunidades on-line espec\u00edficas para avaliar o interesse. Os coment\u00e1rios e compartilhamentos de publica\u00e7\u00f5es relacionadas revelam grande entusiasmo.
    Tranquilos, eles d\u00e3o luz verde ao desenvolvimento e fazem o lan\u00e7amento com sucesso. A escuta social ajudou a validar rapidamente o conceito a um custo m\u00ednimo.<\/p>\n\n\n\n

    O feedback do usu\u00e1rio \u00e9 fundamental quando se lan\u00e7a algo novo, para encontrar a adequa\u00e7\u00e3o do produto ao mercado.
    Aproveitar uma ferramenta de monitoramento social como     buska<\/a> pode economizar horas em recrutamento e entrevistas com usu\u00e1rios. Voc\u00ea obt\u00e9m feedback direto e imparcial dos usu\u00e1rios on-line.<\/p>\n\n\n\n

    Ao avaliar os pensamentos, as prioridades e os problemas dos clientes nas m\u00eddias sociais, as empresas podem fazer um brainstorming, testar e aprimorar novas ideias de marketing antes mesmo de entrar no mercado. N\u00e3o h\u00e1 necessidade de aprender li\u00e7\u00f5es da maneira mais dif\u00edcil por meio de fracassos dispendiosos. O listening social oferece os testes de baixo risco e o feedback necess\u00e1rio para dar luz verde apenas aos conceitos de maior potencial.<\/p>\n\n\n\n

    Conclus\u00e3o<\/h2>\n\n\n\n

    Em resumo, seja otimizando os esfor\u00e7os atuais ou inovando com novos esfor\u00e7os, o listening social est\u00e1 fazendo com que cada d\u00f3lar gasto em marketing seja mais valorizado pelas empresas que buscam o crescimento. <\/p>\n\n\n\n

    \n\n\n\n

    Se voc\u00ea gostou deste artigo, certifique-se de\u00a0confira nosso blog<\/a><\/strong>\u00a0para obter mais informa\u00e7\u00f5es sobre Social Listening<\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Introdu\u00e7\u00e3o: Para os gerentes de crescimento, maximizar o ROI dos gastos com marketing \u00e9 uma das principais prioridades. Entretanto, com or\u00e7amentos limitados e setores mais competitivos, obter os melhores retornos \u00e9 mais desafiador...<\/p>","protected":false},"author":3,"featured_media":1747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,37],"tags":[],"class_list":{"0":"post-1746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-use-cases"},"yoast_head":"\n3 ways to boost R.O.I. from marketing spend with social listening - Blog Buska<\/title>\n<meta name=\"description\" content=\"buska can help Growth managers maximize their marketing. 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We detailed 3 ways to boost R.O.I. from marketing spend with social listening\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/pt\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T21:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-10T21:50:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.15.45-A-detailed-and-colorful-LEGO-scene-depicts-a-growth-manager-in-an-office-setting-surrounded-by-stacks-of-bills-and-coins-to-illustrate-spending-a-lot.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"3 ways to boost R.O.I. from marketing spend with social listening\",\"datePublished\":\"2024-02-10T21:50:06+00:00\",\"dateModified\":\"2024-02-10T21:50:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\"},\"wordCount\":792,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.15.45-A-detailed-and-colorful-LEGO-scene-depicts-a-growth-manager-in-an-office-setting-surrounded-by-stacks-of-bills-and-coins-to-illustrate-spending-a-lot.webp\",\"articleSection\":[\"Marketing\",\"Use Cases\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\",\"url\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/\",\"name\":\"3 ways to boost R.O.I. from marketing spend with social listening - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/3-ways-to-boost-r-o-i-from-marketing-spend-with-social-listening\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.15.45-A-detailed-and-colorful-LEGO-scene-depicts-a-growth-manager-in-an-office-setting-surrounded-by-stacks-of-bills-and-coins-to-illustrate-spending-a-lot.webp\",\"datePublished\":\"2024-02-10T21:50:06+00:00\",\"dateModified\":\"2024-02-10T21:50:08+00:00\",\"description\":\"buska can help Growth managers maximize their marketing. 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