{"id":1751,"date":"2024-02-14T20:12:42","date_gmt":"2024-02-14T19:12:42","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1751"},"modified":"2024-02-14T20:12:44","modified_gmt":"2024-02-14T19:12:44","slug":"17-key-metrics-every-growth-manager-should-know","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/pt\/17-key-metrics-every-growth-manager-should-know\/","title":{"rendered":"17 m\u00e9tricas importantes que todo Growth Manager deve conhecer"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introdu\u00e7\u00e3o:<\/h2>\n\n\n\n<p>As m\u00e9tricas s\u00e3o a for\u00e7a vital de qualquer estrat\u00e9gia de crescimento. Elas fornecem dados concretos para avaliar o que est\u00e1 funcionando, o que precisa ser melhorado e onde concentrar tempo e recursos. No entanto, com um mar infinito de m\u00e9tricas poss\u00edveis para monitorar, \u00e9 f\u00e1cil para as equipes de crescimento ficarem sobrecarregadas ou deixarem de monitorar alguns dos KPIs mais importantes.<br>Neste artigo, listamos 17 m\u00e9tricas importantes que todo gerente de crescimento deve conhecer e ter no topo de sua lista de monitoramento. Essas m\u00e9tricas provaram ser altamente preditivas do sucesso do crescimento quando monitoradas regularmente. Quer voc\u00ea seja um l\u00edder de crescimento experiente ou esteja apenas come\u00e7ando, prestar muita aten\u00e7\u00e3o a essas m\u00e9tricas essenciais concentrar\u00e1 seus esfor\u00e7os em \u00e1reas de alto impacto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1. Tr\u00e1fego do site<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O tr\u00e1fego \u00e9 a entrada fundamental para seu funil de marketing e vendas. Voc\u00ea precisa que as pessoas visitem seu site para converter leads e clientes.<\/li>\n\n\n\n<li>Os KPIs de tr\u00e1fego comuns incluem visitantes \u00fanicos semanais, dura\u00e7\u00e3o m\u00e9dia da sess\u00e3o e taxa de rejei\u00e7\u00e3o. Eles ajudam a avaliar o tamanho do p\u00fablico e o n\u00edvel de envolvimento.<em>.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#2. Volume de chumbo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A for\u00e7a vital para o crescimento das vendas e da receita come\u00e7a com leads qualificados. <\/li>\n\n\n\n<li>Acompanhe os leads mensais, os aumentos\/diminui\u00e7\u00f5es e a atribui\u00e7\u00e3o da campanha.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong> <em>Com <a href=\"https:\/\/www.buska.io\/?utm_source=blog\">Buska's<\/a> Com os alertas em tempo real, voc\u00ea pode monitorar as conversas sociais em que os clientes em potencial est\u00e3o perguntando sobre os recursos. Isso permite um contato imediato para transformar discuss\u00f5es em leads.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#3. Taxa de convers\u00e3o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A efici\u00eancia da movimenta\u00e7\u00e3o de leads em seu funil de vendas afeta tudo. <\/li>\n\n\n\n<li>Acompanhe semanalmente os percentuais de envio de formul\u00e1rios, de inscri\u00e7\u00e3o em demonstra\u00e7\u00f5es e de convers\u00e3o de compras.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong><em>Use o feedback do listening social para adaptar suas mensagens e aumentar os aumentos de convers\u00e3o das fontes de tr\u00e1fego existentes.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#4. Receita\/Clientes pagantes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em \u00faltima an\u00e1lise, o crescimento \u00e9 sobre o aumento constante de d\u00f3lares e do n\u00famero de clientes. <\/li>\n\n\n\n<li>Acompanhe o novo MRR, o total de clientes ativos e a expans\u00e3o de assentos ao longo do tempo.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong> <em>use o buska para analisar conversas sobre pre\u00e7os e prioridades de recursos para refinar sua proposta de valor e obter taxas de ganho mais altas.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#5. Reten\u00e7\u00e3o\/renova\u00e7\u00e3o de clientes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manter os clientes atuais satisfeitos \u00e9 essencial, mas muitas vezes n\u00e3o \u00e9 monitorado. <\/li>\n\n\n\n<li>Acompanhe as porcentagens anuais de reten\u00e7\u00e3o e os motivos de queda\/churn.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong> <em>Os dados sociais localizam problemas de renova\u00e7\u00e3o que devem ser abordados de forma proativa, como pontos problem\u00e1ticos de integra\u00e7\u00e3o ou falta de recursos de suporte.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#6. NPS\/Satisfa\u00e7\u00e3o do cliente<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Essa pontua\u00e7\u00e3o de satisfa\u00e7\u00e3o geral indica a inten\u00e7\u00e3o de compra futura, se for positiva. <\/li>\n\n\n\n<li>Acompanhe mensalmente os resultados do NPS a partir de pesquisas.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong><em>analise as conversas on-line para ajud\u00e1-lo a encontrar as causas principais quando o NPS cair, como determinados problemas de suporte ou bugs de recursos a serem eliminados rapidamente.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#7. Consumo de conte\u00fado<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compreender os ativos de melhor desempenho para reproduzir os sucessos. <\/li>\n\n\n\n<li>Acompanhe as leituras do blog, os downloads de eBooks, os v\u00eddeos assistidos e muito mais ao longo do tempo.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong><em>uso <a href=\"https:\/\/Www.buska.io\/?utm_source=blog\">buska<\/a> para verificar se h\u00e1 picos de men\u00e7\u00f5es ap\u00f3s o lan\u00e7amento de novos guias ou promo\u00e7\u00f5es de webinars. Isso o ajudar\u00e1 a otimizar a estrat\u00e9gia de conte\u00fado.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#8. Fontes de tr\u00e1fego de refer\u00eancia<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifique os canais mais econ\u00f4micos para dobrar o n\u00famero de canais. <\/li>\n\n\n\n<li>Acompanhar continuamente as fontes de novos clientes.<br><\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong><em>aproveite a escuta social para identificar hist\u00f3rias positivas de boca a boca e defensores para envolver-se ainda mais para obter mais indica\u00e7\u00f5es.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#9. Leads qualificados para marketing (MQLs)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veja o impacto dos programas de nutri\u00e7\u00e3o de leads. <\/li>\n\n\n\n<li>Acompanhe mensalmente os aumentos de MQL das campanhas e dos principais ativos de conte\u00fado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#10. Leads qualificados para vendas (SQLs)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compreender a sa\u00fade e a demanda do pipeline de vendas. <br>Acompanhe o aumento e a queda dos volumes de SQL e as causas de convers\u00e3o ao longo do tempo.<\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong>Descobertas de listening social <a href=\"https:\/\/blog.buska.io\/pt\/buying-intent-signals-secret-to-boost-sales-outreach\/https:\/\/blog.buska.io\/buying-intent-signals-secret-to-boost-sales-outreach\/?utm_source=blog\">o que faz com que determinados MQLs estejam prontos para comprar mais cedo<\/a> para uma otimiza\u00e7\u00e3o mais rigorosa do funil.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#11. Tamanho do duto e distribui\u00e7\u00e3o de est\u00e1gios<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>revela tend\u00eancias na gera\u00e7\u00e3o de demanda versus execu\u00e7\u00e3o de vendas. <\/li>\n\n\n\n<li>Acompanhe mensalmente o total de oportunidades e o % em cada est\u00e1gio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#12. Tamanho da oferta<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garantir o foco adequado em grandes neg\u00f3cios. <\/li>\n\n\n\n<li>Acompanhe o novo ACV m\u00e9dio e as mudan\u00e7as no valor do contrato de v\u00e1rios anos ao longo dos trimestres.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#13. Custo de aquisi\u00e7\u00e3o de clientes (CAC)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9 importante gastar de forma eficiente. <\/li>\n\n\n\n<li>Acompanhar trimestralmente o custo m\u00e9dio de aquisi\u00e7\u00e3o de novos clientes pagantes.<\/li>\n\n\n\n<li>Com taxas de convers\u00e3o e de renova\u00e7\u00e3o mais altas, o CAC diminui \u00e0 medida que os canais de aquisi\u00e7\u00e3o melhoram.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#14. Reservas\/Receita<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O impacto final dos esfor\u00e7os de crescimento. <\/li>\n\n\n\n<li>Acompanhar o aumento dos marcos mensais, trimestrais, anuais do $ e da receita.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#15. Taxa de crescimento<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avaliar o progresso para atingir as metas. <\/li>\n\n\n\n<li>Acompanhe os aumentos de novos clientes, vendas cruzadas, vendas adicionais e gastos expandidos trimestre a trimestre.<\/li>\n\n\n\n<li>Os dados sociais alimentam as previs\u00f5es com discuss\u00f5es francas de parceiros, analistas e revendedores sobre as oportunidades do setor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#16. Mix de canais<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otimiza\u00e7\u00e3o de como os leads entram no topo do funil. <\/li>\n\n\n\n<li>Acompanhe regularmente os percentuais de refer\u00eancia, SEO, pesquisa paga, conte\u00fado, direto e parceria.<\/li>\n\n\n\n<li><strong>dica de monitoramento social \ud83d\udca1<\/strong> <em>A escuta social ajuda a avaliar os canais pelo n\u00famero de discuss\u00f5es de alta qualidade e pela probabilidade de convers\u00e3o em clientes de longo prazo.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#17. Satisfa\u00e7\u00e3o dos funcion\u00e1rios<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipes felizes produzem os melhores resultados de crescimento. <\/li>\n\n\n\n<li>Acompanhe semestralmente as pesquisas de engajamento, reten\u00e7\u00e3o e indicadores de produtividade.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o:<\/h2>\n\n\n\n<p>O acompanhamento dessas 17 m\u00e9tricas principais que todo Growth Manager deve conhecer de forma consistente e de longo prazo garante que nenhuma pedra seja deixada de lado.<br>Combine isso com o listening social por meio de <a href=\"https:\/\/Www.buska.io\/?utm_source=blog\">buska's<\/a> intelig\u00eancia social em tempo real e obter insights sobre o que impulsiona suas m\u00e9tricas \u00e9 f\u00e1cil. <\/p>\n\n\n\n<p>Voc\u00ea pode ouvir diretamente seu p\u00fablico e seus clientes para manter o alto desempenho em todos esses indicadores de crescimento. <br>Seja aperfei\u00e7oando a experi\u00eancia em seu site, demonstrando valor para compradores-alvo ou moldando produtos e campanhas futuras, o listening social \u00e9 um recurso inestim\u00e1vel para qualquer gerente de crescimento.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introdu\u00e7\u00e3o: As m\u00e9tricas s\u00e3o a for\u00e7a vital de qualquer estrat\u00e9gia de crescimento. Elas fornecem dados concretos para avaliar o que est\u00e1 funcionando, o que precisa ser melhorado e onde concentrar tempo e recursos. Entretanto, com uma...<\/p>","protected":false},"author":3,"featured_media":1752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,37],"tags":[],"class_list":{"0":"post-1751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-use-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 key metrics every Growth Manager should know - Blog Buska<\/title>\n<meta name=\"description\" content=\"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/pt\/17-key-metrics-every-growth-manager-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 key metrics every Growth Manager should know - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/pt\/17-key-metrics-every-growth-manager-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T19:12:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T19:12:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"17 key metrics every Growth Manager should know\",\"datePublished\":\"2024-02-14T19:12:42+00:00\",\"dateModified\":\"2024-02-14T19:12:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp\",\"articleSection\":[\"Marketing\",\"Use Cases\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/\",\"url\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/\",\"name\":\"17 key metrics every Growth Manager should know - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp\",\"datePublished\":\"2024-02-14T19:12:42+00:00\",\"dateModified\":\"2024-02-14T19:12:44+00:00\",\"description\":\"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp\",\"width\":1024,\"height\":1024,\"caption\":\"The 17 Most Important Metrics Every Growth Manager Needs to Track\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.buska.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"17 key metrics every Growth Manager should know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.buska.io\/#website\",\"url\":\"https:\/\/blog.buska.io\/\",\"name\":\"Buska Blog\",\"description\":\"Buska Blog - Monitor your online presence\",\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.buska.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.buska.io\/#organization\",\"name\":\"Buska Blog\",\"url\":\"https:\/\/blog.buska.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"width\":877,\"height\":237,\"caption\":\"Buska Blog\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Buska_io\",\"https:\/\/www.tiktok.com\/@buska.io\",\"https:\/\/www.linkedin.com\/company\/buskapp\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\",\"name\":\"Toni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"caption\":\"Toni\"},\"url\":\"https:\/\/blog.buska.io\/pt\/author\/toni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"17 key metrics every Growth Manager should know - Blog Buska","description":"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.buska.io\/pt\/17-key-metrics-every-growth-manager-should-know\/","og_locale":"pt_BR","og_type":"article","og_title":"17 key metrics every Growth Manager should know - Blog Buska","og_description":"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them","og_url":"https:\/\/blog.buska.io\/pt\/17-key-metrics-every-growth-manager-should-know\/","og_site_name":"Blog Buska","article_published_time":"2024-02-14T19:12:42+00:00","article_modified_time":"2024-02-14T19:12:44+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp","type":"image\/webp"}],"author":"Toni","twitter_card":"summary_large_image","twitter_creator":"@Buska_io","twitter_site":"@Buska_io","twitter_misc":{"Escrito por":"Toni","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#article","isPartOf":{"@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/"},"author":{"name":"Toni","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a"},"headline":"17 key metrics every Growth Manager should know","datePublished":"2024-02-14T19:12:42+00:00","dateModified":"2024-02-14T19:12:44+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/"},"wordCount":788,"publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"image":{"@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp","articleSection":["Marketing","Use Cases"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/","url":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/","name":"17 key metrics every Growth Manager should know - Blog Buska","isPartOf":{"@id":"https:\/\/blog.buska.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage"},"image":{"@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp","datePublished":"2024-02-14T19:12:42+00:00","dateModified":"2024-02-14T19:12:44+00:00","description":"Metrics are crucial fir growth.we listed 17 key metrics every growth manager should know, and share social listening tips to boost them","breadcrumb":{"@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#primaryimage","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp","width":1024,"height":1024,"caption":"The 17 Most Important Metrics Every Growth Manager Needs to Track"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.buska.io\/17-key-metrics-every-growth-manager-should-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.buska.io\/"},{"@type":"ListItem","position":2,"name":"17 key metrics every Growth Manager should know"}]},{"@type":"WebSite","@id":"https:\/\/blog.buska.io\/#website","url":"https:\/\/blog.buska.io\/","name":"Buska Blog","description":"Buska Blog - Monitor your online presence","publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.buska.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blog.buska.io\/#organization","name":"Buska Blog","url":"https:\/\/blog.buska.io\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","width":877,"height":237,"caption":"Buska Blog"},"image":{"@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Buska_io","https:\/\/www.tiktok.com\/@buska.io","https:\/\/www.linkedin.com\/company\/buskapp\/"]},{"@type":"Person","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a","name":"Toni","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","caption":"Toni"},"url":"https:\/\/blog.buska.io\/pt\/author\/toni\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-10-22.57.58-Create-a-dynamic-and-engaging-LEGO-scene-set-in-a-bustling-office-environment-where-a-LEGO-growth-manager-is-surrounded-by-various-screens-and-displa.webp","_links":{"self":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/comments?post=1751"}],"version-history":[{"count":4,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts\/1751\/revisions"}],"predecessor-version":[{"id":1764,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts\/1751\/revisions\/1764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/media\/1752"}],"wp:attachment":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/media?parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/categories?post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/tags?post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}