{"id":1813,"date":"2024-03-11T23:43:31","date_gmt":"2024-03-11T22:43:31","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1813"},"modified":"2024-03-11T23:43:34","modified_gmt":"2024-03-11T22:43:34","slug":"can-social-listening-help-to-find-leads","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/pt\/can-social-listening-help-to-find-leads\/","title":{"rendered":"O listening social pode ajudar a encontrar leads?"},"content":{"rendered":"

A gera\u00e7\u00e3o de leads tem se tornado cada vez mais dif\u00edcil. As t\u00e9cnicas tradicionais, como liga\u00e7\u00f5es frias e envio de e-mails em massa, est\u00e3o perdendo seu impacto \u00e0 medida que os consumidores se tornam mais seletivos e os fornecedores mais rigorosos.
Os especialistas em divulga\u00e7\u00e3o e as ag\u00eancias de gera\u00e7\u00e3o de leads buscam maneiras inovadoras de se manter \u00e0 frente e encontrar leads qualificados. A escuta social \u00e9 uma nova estrat\u00e9gia que est\u00e1 ganhando for\u00e7a significativa.
Mas o listening social pode ajudar a encontrar leads? Ao nos aprofundarmos nessa quest\u00e3o, \u00e9 importante entender o papel do listening social<\/p>\n\n\n\n

O que \u00e9 Social Listening<\/h2>\n\n\n\n

A escuta social envolve a observa\u00e7\u00e3o da m\u00eddia social e de outros canais on-line em busca de refer\u00eancias \u00e0 sua marca, aos concorrentes ou a palavras-chave espec\u00edficas do setor. Essas informa\u00e7\u00f5es s\u00e3o fundamentais para desenvolver estrat\u00e9gias de marketing direcionadas, melhorar o atendimento ao cliente e, por fim, encontrar leads.<\/p>\n\n\n\n

 Ele pode ir al\u00e9m do rastreamento de men\u00e7\u00f5es, fornecendo insights sobre o contexto e a emo\u00e7\u00e3o que envolvem essas conversas, com ferramentas como buska.io<\/a> que fornecem \"an\u00e1lise de sentimento\".<\/p>\n\n\n\n

Identificar leads com inten\u00e7\u00e3o de compra por meio da escuta social

O principal benef\u00edcio da escuta social est\u00e1 em sua capacidade de identificar leads que buscam ativamente solu\u00e7\u00f5es oferecidas por uma empresa:\u00a0<\/p>\n\n\n\n

Envolva-se com leads em potencial<\/h3>\n\n\n\n

O valor mais importante da escuta social na gera\u00e7\u00e3o de leads est\u00e1 no engajamento. Ao monitorar as conversas sociais, as empresas podem identificar poss\u00edveis leads que expressam interesse em seu produto ou setor.<\/p>\n\n\n\n

Envolver-se com essas pessoas ou responder prontamente \u00e0s suas perguntas pode converter men\u00e7\u00f5es casuais em leads s\u00f3lidos.
Esses clientes em potencial j\u00e1 est\u00e3o cientes do problema que voc\u00ea aborda e da solu\u00e7\u00e3o que voc\u00ea oferece. Eles j\u00e1 est\u00e3o no fundo do funil de convers\u00e3o. Voc\u00ea pode entrar em contato e ser direto porque sabe que eles t\u00eam um problema e que voc\u00ea oferece uma solu\u00e7\u00e3o.<\/p>\n\n\n

\n
\"\"
Imagine que voc\u00ea \u00e9 uma ferramenta de envio de e-mail e recebe uma notifica\u00e7\u00e3o para isso. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Essa abordagem proativa n\u00e3o s\u00f3 aumenta a reputa\u00e7\u00e3o da sua marca, mas tamb\u00e9m demonstra seu compromisso com a satisfa\u00e7\u00e3o e o envolvimento do cliente.<\/p>\n\n\n\n

Identificar oportunidades por meio da an\u00e1lise da concorr\u00eancia<\/h3>\n\n\n\n

O listening social tamb\u00e9m permite que voc\u00ea fique de olho em seus concorrentes. Ao entender as conversas sobre as marcas concorrentes, voc\u00ea pode identificar lacunas em suas estrat\u00e9gias ou \u00e1reas em que os clientes est\u00e3o insatisfeitos.
Voc\u00ea tamb\u00e9m pode visar diretamente os clientes insatisfeitos de seus concorrentes e interagir com eles.<\/p>\n\n\n

\n
\"\"
Imagine que voc\u00ea ofere\u00e7a uma alternativa ao Outreach.io <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Esses insights oferecem uma oportunidade de posicionar sua marca como uma alternativa, visando os leads que est\u00e3o buscando solu\u00e7\u00f5es melhores.<\/p>\n\n\n\n

Aproveite o conte\u00fado gerado pelo usu\u00e1rio<\/h3>\n\n\n\n

O conte\u00fado gerado pelo usu\u00e1rio (UGC) \u00e9 um ativo valioso para atrair e converter leads.
A escuta social ajuda a identificar o UGC que voc\u00ea pode aproveitar para promover sua marca de forma aut\u00eantica.
Quando os clientes em potencial veem pessoas reais usando e endossando seu produto, isso aumenta a confian\u00e7a e o interesse em sua marca, incentivando-os a converter.<\/p>\n\n\n

\n
\"\"
usu\u00e1rio da lemlist elogiando a ferramenta - sem citar sua p\u00e1gina diretamente<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Superar desafios<\/h2>\n\n\n\n

Embora a escuta social seja uma ferramenta potente para a gera\u00e7\u00e3o de leads, ela vem com seu conjunto de desafios. O grande volume de conversas nas m\u00eddias sociais pode ser esmagador, e nem todas as men\u00e7\u00f5es ser\u00e3o relevantes ou valiosas como leads. <\/p>\n\n\n\n

Portanto, voc\u00ea precisa usar ferramentas sofisticadas de escuta social que possam filtrar o ru\u00eddo e destacar os leads mais promissores. \u00c9 a\u00ed que entram ferramentas como buska.io<\/a> o ajudar\u00e1, com a an\u00e1lise de sentimentos para filtrar men\u00e7\u00f5es positivas ou negativas, oferecendo op\u00e7\u00f5es para mostrar apenas men\u00e7\u00f5es das fontes e dos idiomas mais relevantes para sua empresa.<\/p>\n\n\n\n

Conclus\u00e3o<\/h2>\n\n\n\n

Ent\u00e3o, o listening social pode ajudar a encontrar leads? Com certeza. <\/p>\n\n\n\n

Com a evolu\u00e7\u00e3o dos volumes de alcance e as novas regras dos provedores, a import\u00e2ncia do listening social na gera\u00e7\u00e3o de leads torna-se ineg\u00e1vel. Com ferramentas avan\u00e7adas baseadas em IA, engajamento com leads potenciais, an\u00e1lise da concorr\u00eancia e aproveitamento do conte\u00fado gerado pelo usu\u00e1rio, as empresas o ajudar\u00e3o a encontrar leads mais qualificados e a promover relacionamentos duradouros com seu p\u00fablico. Usando Buska.io<\/a>Se as empresas da Am\u00e9rica Latina e do Caribe est\u00e3o equipadas para aproveitar o listening social de forma eficaz, garantindo que fiquem um passo \u00e0 frente da concorr\u00eancia e continuem aumentando sua base de clientes. <\/p>","protected":false},"excerpt":{"rendered":"

A gera\u00e7\u00e3o de leads tem se tornado cada vez mais dif\u00edcil. As t\u00e9cnicas tradicionais, como liga\u00e7\u00f5es frias e envio de e-mails em massa, est\u00e3o perdendo seu impacto \u00e0 medida que os consumidores se tornam mais seletivos e os fornecedores mais rigorosos.<\/p>","protected":false},"author":3,"featured_media":1818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-1813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"\nCan social listening help to find leads ? - Blog Buska<\/title>\n<meta name=\"description\" content=\"Lead generation has become increasingly difficult. Social listening can help you find high buying intent leads and convert mentions to sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buska.io\/pt\/can-social-listening-help-to-find-leads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can social listening help to find leads ? - Blog Buska\" \/>\n<meta property=\"og:description\" content=\"Lead generation has become increasingly difficult. Social listening can help you find high buying intent leads and convert mentions to sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buska.io\/pt\/can-social-listening-help-to-find-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Buska\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T22:43:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T22:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:site\" content=\"@Buska_io\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/\"},\"author\":{\"name\":\"Toni\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\"},\"headline\":\"Can social listening help to find leads ?\",\"datePublished\":\"2024-03-11T22:43:31+00:00\",\"dateModified\":\"2024-03-11T22:43:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/\"},\"wordCount\":630,\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/\",\"url\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/\",\"name\":\"Can social listening help to find leads ? - Blog Buska\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buska.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp\",\"datePublished\":\"2024-03-11T22:43:31+00:00\",\"dateModified\":\"2024-03-11T22:43:34+00:00\",\"description\":\"Lead generation has become increasingly difficult. Social listening can help you find high buying intent leads and convert mentions to sales\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp\",\"width\":1024,\"height\":1024,\"caption\":\"buska helps find leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.buska.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can social listening help to find leads ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.buska.io\/#website\",\"url\":\"https:\/\/blog.buska.io\/\",\"name\":\"Buska Blog\",\"description\":\"Buska Blog - Monitor your online presence\",\"publisher\":{\"@id\":\"https:\/\/blog.buska.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.buska.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.buska.io\/#organization\",\"name\":\"Buska Blog\",\"url\":\"https:\/\/blog.buska.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"contentUrl\":\"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png\",\"width\":877,\"height\":237,\"caption\":\"Buska Blog\"},\"image\":{\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Buska_io\",\"https:\/\/www.tiktok.com\/@buska.io\",\"https:\/\/www.linkedin.com\/company\/buskapp\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a\",\"name\":\"Toni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.buska.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g\",\"caption\":\"Toni\"},\"url\":\"https:\/\/blog.buska.io\/pt\/author\/toni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can social listening help to find leads ? - Blog Buska","description":"Lead generation has become increasingly difficult. Social listening can help you find high buying intent leads and convert mentions to sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.buska.io\/pt\/can-social-listening-help-to-find-leads\/","og_locale":"pt_BR","og_type":"article","og_title":"Can social listening help to find leads ? - Blog Buska","og_description":"Lead generation has become increasingly difficult. Social listening can help you find high buying intent leads and convert mentions to sales","og_url":"https:\/\/blog.buska.io\/pt\/can-social-listening-help-to-find-leads\/","og_site_name":"Blog Buska","article_published_time":"2024-03-11T22:43:31+00:00","article_modified_time":"2024-03-11T22:43:34+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp","type":"image\/webp"}],"author":"Toni","twitter_card":"summary_large_image","twitter_creator":"@Buska_io","twitter_site":"@Buska_io","twitter_misc":{"Escrito por":"Toni","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#article","isPartOf":{"@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/"},"author":{"name":"Toni","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a"},"headline":"Can social listening help to find leads ?","datePublished":"2024-03-11T22:43:31+00:00","dateModified":"2024-03-11T22:43:34+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/"},"wordCount":630,"publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"image":{"@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp","articleSection":["Social Media"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/","url":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/","name":"Can social listening help to find leads ? - Blog Buska","isPartOf":{"@id":"https:\/\/blog.buska.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage"},"image":{"@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp","datePublished":"2024-03-11T22:43:31+00:00","dateModified":"2024-03-11T22:43:34+00:00","description":"Lead generation has become increasingly difficult. Social listening can help you find high buying intent leads and convert mentions to sales","breadcrumb":{"@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#primaryimage","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp","width":1024,"height":1024,"caption":"buska helps find leads"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.buska.io\/can-social-listening-help-to-find-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.buska.io\/"},{"@type":"ListItem","position":2,"name":"Can social listening help to find leads ?"}]},{"@type":"WebSite","@id":"https:\/\/blog.buska.io\/#website","url":"https:\/\/blog.buska.io\/","name":"Buska Blog","description":"Buska Blog - Monitor your online presence","publisher":{"@id":"https:\/\/blog.buska.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.buska.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blog.buska.io\/#organization","name":"Buska Blog","url":"https:\/\/blog.buska.io\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/","url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","contentUrl":"https:\/\/blog.buska.io\/wp-content\/uploads\/2023\/11\/buska.png","width":877,"height":237,"caption":"Buska Blog"},"image":{"@id":"https:\/\/blog.buska.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Buska_io","https:\/\/www.tiktok.com\/@buska.io","https:\/\/www.linkedin.com\/company\/buskapp\/"]},{"@type":"Person","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/892a161cca9bee26d32c533015216e3a","name":"Toni","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.buska.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d6495f358f164ce4e86ec3777a63ee49643c1a1a5bfdeac5269c84a20764d7d?s=96&d=mm&r=g","caption":"Toni"},"url":"https:\/\/blog.buska.io\/pt\/author\/toni\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/blog.buska.io\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-11-23.41.14-Imagine-a-whimsical-LEGO-scene-where-a-character-donned-in-a-vibrant-purple-hoodie-embarks-on-a-treasure-hunt-in-the-digital-world.-This-character-i.webp","_links":{"self":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts\/1813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/comments?post=1813"}],"version-history":[{"count":1,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts\/1813\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/posts\/1813\/revisions\/1819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/media\/1818"}],"wp:attachment":[{"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/media?parent=1813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/categories?post=1813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buska.io\/pt\/wp-json\/wp\/v2\/tags?post=1813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}