{"id":1866,"date":"2024-04-23T22:33:17","date_gmt":"2024-04-23T20:33:17","guid":{"rendered":"https:\/\/blog.buska.io\/?p=1866"},"modified":"2024-04-23T22:33:19","modified_gmt":"2024-04-23T20:33:19","slug":"how-to-turn-mentions-to-leads-on-linkedin","status":"publish","type":"post","link":"https:\/\/blog.buska.io\/pt\/how-to-turn-mentions-to-leads-on-linkedin\/","title":{"rendered":"Como transformar men\u00e7\u00f5es em leads no Linkedin"},"content":{"rendered":"

Com mais de 130 milh\u00f5es de usu\u00e1rios ativos di\u00e1rios (DAU), o Linkedin \u00e9 uma mina de ouro para leads B2B.
No entanto, atingir a pessoa certa no momento certo continua sendo um desafio para a gera\u00e7\u00e3o de leads na rede social.
A escuta social e a buska podem ajud\u00e1-lo a direcionar os clientes potenciais que mencionam t\u00f3picos ou marcas espec\u00edficas (suas ou de seus concorrentes) para interagir com leads qualificados que mostram sinais de \"pronto para comprar\".
H\u00e1 v\u00e1rias maneiras de interagir com leads em potencial a partir dessas men\u00e7\u00f5es para convert\u00ea-los em clientes.
A seguir, apresentamos uma s\u00e9rie de cen\u00e1rios sobre como transformar men\u00e7\u00f5es em leads no Linkedin.<\/p>\n\n\n\n

Cen\u00e1rio 1: Cria\u00e7\u00e3o de conte\u00fado direcionado<\/strong><\/h2>\n\n\n\n

Desafio:<\/strong> Voc\u00ea notou um aumento nas men\u00e7\u00f5es encontradas por buska<\/a>O conte\u00fado de sua marca \u00e9 um problema espec\u00edfico que seu produto resolve, mas o engajamento TOFU (Top of the Funnel) com o conte\u00fado de sua marca permanece baixo.<\/p>\n\n\n\n

Solu\u00e7\u00e3o:<\/strong> Crie e compartilhe um guia detalhado ou um estudo de caso que aborde diretamente esse problema espec\u00edfico. Marque indiv\u00edduos e empresas que mencionaram as palavras-chave ou perguntas relevantes em uma publica\u00e7\u00e3o, convidando-os a discutir as solu\u00e7\u00f5es que seu guia oferece. Isso posicionar\u00e1 sua marca como l\u00edder de pensamento e abrir\u00e1 o di\u00e1logo com os clientes em potencial em uma abordagem que prioriza o valor.<\/p>\n\n\n\n

Dica pr\u00e1tica:<\/strong> Use a plataforma de publica\u00e7\u00e3o do LinkedIn para compartilhar seu conte\u00fado e incorporar palavras-chave que seus clientes em potencial \"prontos para comprar\" usam. Isso aumenta a visibilidade e o envolvimento de seu p\u00fablico-alvo<\/em>.<\/p>\n\n\n\n

Cen\u00e1rio 2: alcance direto 1:1<\/strong><\/h2>\n\n\n\n

Desafio:<\/strong> No B2B, encontrar leads \"qualificados\" e prontos para comprar \u00e9 agora o desafio #1 para os especialistas em vendas. E os sinais gen\u00e9ricos de \"inten\u00e7\u00e3o de compra\" s\u00e3o bons, mas n\u00e3o s\u00e3o mais suficientes. <\/p>\n\n\n\n

Solu\u00e7\u00e3o:<\/strong> Identifique leads interessados com buska por meio de palavras-chave direcionadas:
\"Preciso de um alternativa ao calendly<\/strong>. alguma ideia?\"
\"Procurando ajuda para melhorar o design<\/strong> de nossa p\u00e1gina de destino\"
\"Quero experimentar envio de e-mails frios<\/strong> automa\u00e7\u00e3o<\/strong>mas n\u00e3o sabe por onde come\u00e7ar\"<\/em><\/p>\n\n\n\n

Dica pr\u00e1tica:<\/strong> Adicione at\u00e9 10 palavras-chave em buska<\/a> para diferentes casos de uso, pontos problem\u00e1ticos ou concorrentes de sua marca para aumentar seu alcance de leads interessados. <\/em><\/p>\n\n\n\n

Cen\u00e1rio 3: mensagens de \u00e1udio personalizadas<\/strong><\/h2>\n\n\n\n

Desafio:<\/strong> O alcance personalizado traz melhores resultados. Mas isso consome muito tempo e os e-mails\/DMs personalizados s\u00e3o muito comuns hoje em dia. <\/p>\n\n\n\n

Solu\u00e7\u00e3o:<\/strong> Use o recurso de mensagens de \u00e1udio do LinkedIn para enviar mensagens de \u00e1udio personalizadas para clientes potenciais que voc\u00ea identificou por meio de uma palavra-chave direcionada com buska.
As mensagens de \u00e1udio transmitem sinceridade e ainda s\u00e3o muito mais atraentes do que apenas o texto, mas ainda n\u00e3o s\u00e3o muito usadas. <\/p>\n\n\n\n

Dica pr\u00e1tica:<\/strong> Inclua os leads que voc\u00ea encontrou com o buska em um LaGrowthMachine<\/a> <\/strong>sequ\u00eancia multicanal,<\/strong> com uma etapa de mensagem de \u00e1udio do Linkedin.
Por meio da IA, voc\u00ea pode personalizar essas mensagens de \u00e1udio para cada lead em escala.
A combina\u00e7\u00e3o ajuda voc\u00ea a segmentar leads \"prontos para comprar\" e a se envolver de forma exclusiva e personalizada.<\/em><\/p>\n\n\n\n

Cen\u00e1rio 4: Envolva-se instantaneamente com seu p\u00fablico<\/strong><\/h2>\n\n\n\n

Desafio:<\/strong> 96% das pessoas discutem uma marca fora de seus canais oficiais. A decis\u00e3o de comprar ou n\u00e3o \u00e9 geralmente tomada antes de interagir com uma empresa.<\/p>\n\n\n\n

Solu\u00e7\u00e3o:<\/strong> Receba notifica\u00e7\u00f5es instant\u00e2neas de buska<\/a> assim que algu\u00e9m mencionar sua marca no LinkedIn, mesmo que n\u00e3o o marque. E interaja com essas men\u00e7\u00f5es o mais r\u00e1pido poss\u00edvel. Mostre que voc\u00ea \u00e9 proativo e est\u00e1 pronto para ajudar. <\/p>\n\n\n\n

Dica pr\u00e1tica:<\/strong> Configure notifica\u00e7\u00f5es do Slack para buska, para que sua equipe possa receber notifica\u00e7\u00f5es instant\u00e2neas em tempo real quando a marca for mencionada e se envolver rapidamente. <\/p>\n\n\n\n

\"buska<\/figure>\n\n\n\n

Implementar v\u00e1rias estrat\u00e9gias para obter resultados abrangentes<\/strong><\/h2>\n\n\n\n

Cada um desses cen\u00e1rios e exemplos pr\u00e1ticos mostra como transformar men\u00e7\u00f5es em leads no Linkedin e seu poder de gera\u00e7\u00e3o de leads al\u00e9m do listening social.
Ao diversificar sua abordagem e empregar estrat\u00e9gias criativas adaptadas \u00e0s necessidades do seu p\u00fablico, voc\u00ea pode melhorar significativamente seus esfor\u00e7os de gera\u00e7\u00e3o de leads, criando conex\u00f5es significativas que se traduzem em crescimento dos neg\u00f3cios.<\/p>\n\n\n\n

Lembre-se de que a chave do sucesso est\u00e1 em fornecer valor de forma consistente, personalizar seu alcance e manter-se adapt\u00e1vel \u00e0s necessidades em evolu\u00e7\u00e3o de seus clientes potenciais.<\/p>\n\n\n\n

\n\n\n\n

Se voc\u00ea gostou deste artigo, certifique-se de confira nosso blog<\/a><\/strong> para obter mais informa\u00e7\u00f5es sobre Social Listening<\/em>.
Deseja dar buska<\/a> uma tentativa? Acesse nosso site e obtenha sua avalia\u00e7\u00e3o gratuita de 7 dias<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Com mais de 130 milh\u00f5es de usu\u00e1rios ativos di\u00e1rios (DAU), o Linkedin \u00e9 uma mina de ouro para leads B2B. No entanto, atingir a pessoa certa no momento certo continua sendo um desafio para os leads...<\/p>","protected":false},"author":3,"featured_media":1870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-1866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"\nHow to turn mentions to leads on Linkedin - Blog Buska<\/title>\n<meta name=\"description\" content=\"Linkedin is a great tool for lead Gen. But how do you find leads likely to buy? 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