LinkedIn has become an essential platform for both professional networking and content marketing. With over 1 Billion users, it provides unparalleled access to your target audience.
However, not every posting is equal. Research shows the time of day and day of the week you publish directly correlates to higher engagement. That’s why it is important to know the best time to post on linkedin to maximize your reach and engagement.

Let’s explore data-backed insights into the optimal times to post on LinkedIn. By understanding peak user behaviors and leveraging social listening tools, you can tailor your strategy for maximum visibility and quality connections.

Understand your Audience

To start, gain context on when your connections are actively using LinkedIn. Obviously, your audience’s location will impact the reach of your posts, due to time differences.
Review your profile analytics to see hourly and daily trends. Note which times generate the most views, likes and comments on existing updates. Social listening tools like buska make this even more powerful.

Buska allows real-time tracking of hashtags and keywords related to your business. Their analytics features the topics that resonate most with your audience each day. With these audience insights, you can identify their prime engagement windows to target.

Comprehensive Posting Times Analysis

Let’s break down optimal timeframes. Overall, the best time to post on linkedin is 8.00 am (UTC).
The best performing timeframe is between 7.00 am & 01.00 pm UTC

The best day of the week to post for reach is Thursday, the worst being logically weekends, as people are off.

But for higher Engagement, Monday appears to show the best results.

Results differ from one industry to another. For example :

• Nonprofits see Wednesdays at 12pm perform very well, with weekdays from 9am-3pm also tending to generate higher reach.
• For restaurants, Tuesdays at 11am and 2pm often produce the best results. The noon hour throughout the week (Tues-Fri) also sees increased traffic.
• In education, Tuesdays at 10am and Fridays at 6am work well. Posts from Tuesdays through Thursdays in general receive more interaction.
• Travel/tourism brands should focus on Tuesdays from 9am-noon and 1pm, as well as Thursdays at 10am. Engagement remains strong on weekdays from 8am-7pm.

Of course, these are averages – your specific community may vary. Continuous testing is key.

Leverage Social Listening Insights

With social listening tools like buska, you can gain a more nuanced understanding of conversations around your topic in real-time.
Monitor discussion volumes and trends to pinpoint the precise moments your contacts become most receptive.
This hyper-targeted data enables further refining your posting times to maximize relevance.
For example, you may find your best time moves 15 minutes earlier some weeks based on current events. Continuous optimization based on analytics is ideal.

Experiment with Posting Times

There is no one size fits all to define the best time to post on linkedin.
To confirm the optimal windows, execute split A/B tests with varied schedules.
Carefully track metrics like views, likes, comments, follows and shares over multiple weeks using LinkedIn’s built-in analytics.
Compare performance to determine what resonates most authentically with your network.

Quality, informative updates should always take priority over timing alone, but strategic publishing can significantly boost true engagement levels.
Be prepared to adjust approaches as your community and their habits evolve.

Adapt Your Strategy

No strategy remains effective forever – platforms and behaviors continuously change.
Remain ahead by periodically reviewing your insights and fine-tuning schedules as needed.
Also keep up with industry news and trends that may impact engagement patterns.

A dynamic, data-driven approach relying on constant social listening, testing and review ensures your timing optimization remains relevant long-term.
With practice and patience, measurable improvement is highly achievable.

Conclusion

In summary, tailor your LinkedIn posting times based on audience behaviors, proven engagement windows and ongoing adjustments from social listening.
A deep understanding of your community is key to meaningful professional connections at scale.