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Black Friday, the annual retail fest, offers startups an unique opportunity to elevate their brand, boost sales, and strengthen their market position.

However, it’s crucial for startups to keep a strong online reputation and leverage social monitoring effectively.

Let’s dive into the importance of online reputation management and social monitoring for your business during Black Friday:

The impact of Black Friday on Startups

Black Friday is a phenomenon that shapes consumer behavior and market dynamics.
For startups, it can be a game-changer. It’s a time when online traffic spikes, and brand visibility is at its peak.
💡 A Shopify study states that startups saw a 30% increase in sales on Black Friday in 2022.

However, with increased visibility comes increased scrutiny.
How your startup manages its online reputation then can have lasting impacts. Be prepared.

Social Monitoring: Check your pulse

    1. Real-Time Feedback: Black Friday can flood your brand with customer feedback. Social monitoring tools like Buska provide real-time insights into customer sentiment, to help you address concerns quickly.
    2. Competitive Analysis: Understanding how your competitors fare during this period is invaluable. Use your social listening tool to gauge competitor performance, to adjust strategies on the fly.

Online Reputation Management: Protect your brand

    1. Build Trust: Positive customer interactions and reviews can boost your brand’s reputation. Encourage satisfied customers to share their experience and engage with customer feedback.
    2. Manage Crises: Black Friday can bring its share of challenges. An effective online reputation management strategy prepares you to tackle potential crises, and mitigate negative impacts.
    3. Message consistently: During the day, maintain consistent messaging across all platforms.
      It reinforces your brand and fosters customer loyalty.

💡 In 2015, fashion startup SuperGurl launched a Black Friday Promotion with the tagline “ us now“. It received significant backlash and damaged the brand’s reputation and leading to public apology.

Strategic moves for your Startup

    1. Offer Exclusive deals: Tailor unique Black Friday offers that resonate with your target audience. This not only drives sales, it also increases brand recall.
    2. Engage Actively on Social Media: Use social platforms to engage with your users. Respond quickly to every comment and join conversations.
    3. Analyse your progress: Leverage analytics to understand customer behavior and preferences.
    4. Prepare your Post-Black Friday Strategy: Your engagement must not end with Black Friday. Continue to monitor and manage your online reputation afterwards to push the momentum and growth.


Black Friday is a unique opportunity to grow your brand.
By prioritizing online reputation management and effective social monitoring, you can navigate this busy period successfully and lay the groundwork for sustained growth and brand loyalty.

PS: for Black Friday 2023 we have a unique offer for all our friends
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